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New Hampshire sports betting handle and revenue dropped month-on-month in July, following the previous year’s trend for the same time frame, according to data from the New Hampshire Lottery.
The decline comes after what began as a solid calendar year, with New Hampshire sports betting doubling revenue month-on-month in April and raising its fiscal-year revenue by 36% in FY 2023.
New Hampshire sports bettors gambled around $2.4 million less in July
From June to July, New Hampshire sports betting handle (total amount bet) dropped from $39.3 million to $36.9 million. Online sports betting made up around $1.3 million of that decline.
The drop in handle tracks with the decline in handle the state saw from June 2022 to July 2022.
| Month | Mobile Sports Betting Handle | Retail Sports Betting Handle | Combined Handle |
|---|---|---|---|
| August 2022 | $32,872,783 | $10,499,224 | $43,372,007 |
| September 2022 | $58,471,931 | $19,765,820 | $78,237,751 |
| October 2022 | $68,245,641 | $23,099,377 | $91,345,018 |
| November 2022 | $69,074,740 | $24,015,790 | $93,090,530 |
| December 2022 | $65,888,549 | $25,006,032 | $90,894,582 |
| January 2023 | $75,249,874 | $21,913,308 | $97,163,182 |
| February 2023 | $75,498,683 | $11,500,777 | $86,999,460 |
| March 2023 | $93,413,387 | $9,977,360 | $103,390,747 |
| April 2023 | $ 56,831,246 | $8,252,637 | $65,083,883 |
| May 2023 | $46,417,776 | $5,719,838 | $52,137,614 |
| June 2023 | $34,768,185 | $4,539,554 | $39,307,739 |
| July 2023 | $33,426,390 | $3,502,952 | $36,929,342 |
| Total | $709,839,827 | $173,835,837 | $883,675,664 |
Sports betting revenue stumbles month-on-month
According to the NH Lottery’s July revenue report, total revenue from online and retail sports betting dropped by roughly $800,000 from June to July. That marked a decline that was more than double the drop-off during the same stretch in 2022.
| Month | Mobile Sports Betting Revenue | Retail Sports Betting Revenue | Combined Revenue |
|---|---|---|---|
| August 2022 | $3,813,128 | $386,112 | $4,199,240 |
| September 2022 | $7,732,294 | -$374,088 | $7,358,206 |
| October 2022 | $6,619,799 | $2,458,885 | $9,078,684 |
| November 2022 | $5,385,720 | -$422,119 | $4,963,600 |
| December 2022 | $7,940,526 | $389,635 | $8,330,161 |
| January 2023 | $8,010,858 | $4,553,590 | $12,564,448 |
| February 2023 | $7,144,854 | $31,936 | $7,112,917 |
| March 2023 | $2,769,152 | $2,058,879 | $4,828,031 |
| April 2023 | $6,083,726 | $586,755 | $6,670,482 |
| May 2023 | $6,128,045 | $914,424 | $7,042,470 |
| June 2023 | $3,733,024 | $639,405 | $4,372,429 |
| July 2023 | $3,112,222 | $399,644 | $3,511,867 |
| Total | $69,069,060 | $11,927,753 | $80,996,813 |
What’s ahead for New Hampshire sports betting?
If 2022’s numbers are any indication of where New Hampshire sports wagering handle and revenue are headed, we should see the handle start to creep up.
Typically, sports betting handle starts to accelerate at the end of the summer as the NFL season starts.
As for revenue, we could see a slight decrease or increase of roughly $300,000 to $400,000.
