The NFL Is About To Make A Huge Impact On Las Vegas — Here’s How

Written By Marc Meltzer on January 30, 2020

The NFL is about to make a significant impact on Las Vegas, and the Raiders moving to town is only the beginning.

The Raiders team, formerly located in Oakland and Los Angeles, is moving to their new home in the Silver State.

A recent media announcement revealed the NFL team is now called the Las Vegas Raiders. The team recently updated its Twitter page to reflect the change.

This shift may not seem like a big deal, but it’s just the beginning of the NFL movement in Las Vegas. The Raiders will kick off its inaugural 2020 season in Vegas, along with the rest of the league.

The Raiders’ debut remains on schedule despite a delay with the installation of a translucent roof at Allegiant Stadium

Don Webb, the Las Vegas Stadium Co.’s chief operating officer, said the installation of the roof should be finished in May instead of April.

NFL Draft in Las Vegas

Image courtesy of Clark County Nevada.
Image courtesy of Clark County Nevada.

The NFL will invade Las Vegas months before the Raiders play their first game. 

The Las Vegas Convention and Visitors Authority (LVCVA) is expecting nearly 750,000 people in Sin City for the 2020 NFL Draft on April 23-25. Expect numerous events from interactive games to autograph sessions.

For comparison, last year’s draft in Nashville saw 600,000 people during the three-day event.

According to the Las Vegas Sun, the LVCVA is estimating that each of the first two days of the NFL Draft will bring upwards of 350,000 people to The Strip. 

In contrast, New Year’s Eve is one of the busiest days in Las Vegas, and it’s estimated that 300,000 visitors attended the celebration.

The draft will likely create havoc on the Vegas Strip. Las Vegas Boulevard will be closed at Flamingo. Visitors can walk between the red carpet stage at the Bellagio fountains and the main draft and NFL experience behind The Linq (next to the new Caesars Forum conference center).

Las Vegas Raiders, MGM and Allegiant Stadium all partner

MGM Resorts recently announced deals with both the Las Vegas Raiders and Allegiant Stadium. MGM is now an official gaming partner of the Raiders. The largest casino operator on the Vegas Strip is also a “founding partner” of Allegiant Stadium.

MGM Resorts will have close ties to the Raiders and Allegiant Stadium. 

The deals will make MGM Resort’s casinos in Las Vegas an official home of Raiders’ pre-game and post-game parties. The bulk of the gatherings should take place at Mandalay Bay and Luxor since the two casinos are walking distance to the stadium.

Raiders president Marc Badain said, “MGM Resorts is an institution in the gaming and hospitality industry and the activations they have planned for Raider games.” 

Specific plans for MGM Resorts and the Las Vegas Raiders aren’t known yet. However, MGM Resorts’ sports betting app will launch in Nevada before the NFL Draft and season begin, according to Legal Sports Report

There should be plenty of opportunities for special Raiders-themed promotions.

MGM Resorts is the second Las Vegas casino operator to become a founding partner of Allegiant Stadium. In 2019, Caesars signed a similar deal with Allegiant Stadium. MGM Resorts will have signage, special entrances and a VIP club.

MGM Club, at Allegiant Stadium, will offer an ultra-exclusive experience with a full-service premium bar, luxury lounge and upgraded stadium seating to watch the game. 

Together, these deals will give MGM Resorts access to former and current Raiders players.

Allegiant Stadium will be more than Las Vegas Raiders football

The Raiders were the catalyst behind building Allegiant Stadium; however, the venue will offer more to Las Vegas. 

MGM Resorts will receive maximum exposure during events. AEG, the facilities manager, expects 46 events per year at Allegiant Stadium.

The Las Vegas Raiders and UNLV football games will occupy 16 of those 46 events. Some events that may have taken place at Boyd Stadium in the past will choose the new venue near the Strip. 

Additionally, the state-of-the-art stadium will likely be a tour stop for the artists popular enough to perform at a 65,000+ capacity venue.

Billboard says Motley CrüeTaylor Swift and Kenny Chesney all have stadium tour stops in Los Angeles, but not in Vegas. The music industry trade magazine also postulates that Allegiant Stadium could be home to future Las Vegas residencies.

The Raiders moving to Las Vegas is about more than just eight regular-season games.

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Marc Meltzer

Marc grew up on the mean streets of the South Bronx. He's the rare combination of Yankees and Jets fan which explains his often contrarian point of view. Marc is a freelance writer and social media consultant. Writing about steak, booze, gambling and Las Vegas is a tough job but somebody has to do it.

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