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New Hampshire sports betting revenue dropped 6.3% in November, ending a hot streak in which revenue jumped 84.8% and 42.1% in September and October, respectively.
Though the revenue decline put the brakes on recent robust growth, there were several positives to November’s numbers, including the fact that revenue eclipsed $8 million for only the fourth time since sports betting went live in late 2019.
A look at New Hampshire’s November sports betting revenue
Online and in-person sports betting are legal in New Hampshire and, unlike most states, there is only one operator: DraftKings.
The state’s monthly revenue reports include itemized totals for mobile and retail (brick-and-mortar) sports betting. Here’s what those numbers looked like in November:
- Online sports betting: $6.6 million
- Retail sports betting: $1.6 million
Online sports betting revenue was down around $1.8 million compared to New Hampshire’s October sports wagering revenue. Normally, this would lead to a massive drop in overall revenue.
However, retail sports betting was up around $1.2 million month-on-month, providing a much-needed counterpoint to mobile betting’s plummet.
| Month | Mobile Sports Betting Revenue | Retail Sports Betting Revenue | Combined Revenue | % Change, Month-on-Month |
|---|---|---|---|---|
| November 2022 | $5,385,720 | -$422,119 | $4,963,600 | -45.33% |
| December 2022 | $7,940,526 | $389,635 | $8,330,161 | 67.82% |
| January 2023 | $8,010,858 | $4,553,590 | $12,564,448 | 50.83% |
| February 2023 | $7,144,854 | $31,936 | $7,112,917 | -43.39% |
| March 2023 | $2,769,152 | $2,058,879 | $4,828,031 | -32.12% |
| April 2023 | $6,083,726 | $586,755 | $6,670,482 | 38.16% |
| May 2023 | $6,128,045 | $914,424 | $7,042,470 | 5.58% |
| June 2023 | $3,733,024 | $639,405 | $4,372,429 | -37.91% |
| July 2023 | $3,112,222 | $399,644 | $3,511,867 | -19.68% |
| August 2023 | $3,073,976 | $270,235 | $3,344,212 | -4.77% |
| September 2023 | $5,568,488 | $609,874 | $6,178,362 | 84.75% |
| October 2023 | $8,447,518 | $334,433 | $8,781,951 | 42.14% |
| November 2023 | $6,647,080 | $1,581,844 | $8,228,924 | -6.30% |
Online sports betting handle spikes in NH
Online sports betting handle (total money bet) was up around $2 million in November, while the retail handle dropped roughly $1.3 million.
What makes November so interesting is that online sports betting handle rose roughly the same amount that revenue dropped: $2 million. Several factors could’ve contributed to this anomaly, including DraftKings offering more promos and game outcomes foiling spreads and money lines.
According to the New Hampshire Lottery’s Sports Book Revenue report, year-on-year, combined mobile and retail handles suffered a significant drop. The handles fell from $93.1 million in November 2022 to $78.5 million this past month.
