Caesars Digital’s plans for a standalone online casino app to emphasize its slots game library is no longer just an ambition. For players in Michigan, New Jersey, Pennsylvania and West Virginia, it’s now a reality with the introduction of the Caesars Palace online casino app.
The app essentially replaces the online casino partition of what once was a unified app with Caesars Sportsbook in those states. As Caesars Digital hopes to build toward turning a profit, online casino brands like Caesars Palace will lead the way.
Caesars Palace makes its debut online
Caesars made it official this week for players in the four aforementioned states. A news release states that the Caesars Palace app is now open for business, meaning people can download the Android or iOS app and check out the library of games.
Last spring, Caesars announced that a standalone, slots-focused online casino experience was imminent. Caesars Palace Online Casino is that which the company mentioned. The app features all the elements of the online casino product that was formerly embedded in the unified app with the sports betting functions.
But wait, there’s more. A lot more. The library of available games has more than doubled. While the app focuses on its slots offerings, it does also include table games and live dealer options. Several of the games also feature jackpots during gameplay. Caesars Palace also boasts some exclusive titles.
At this time, Caesars will maintain a scaled-down casino product in its sportsbook app. New Jersey and Pennsylvania players should also note that Caesars Palace Online Casino is available in addition to, not in place of, Tropicana Online Casino. Caesars also operates that brand in those states.
Most importantly for players in all four states in which Caesars Palace now operates is that trying out the new app should be pretty seamless.
Shared account, rewards for existing Caesars customers
Caesars took care of making it easy for existing customers to try Caesars Palace.
If you’ve been playing online casino games on the sports betting app or Tropicana, you won’t have to register a new account to play on Caesars Palace. You can log into that app with your existing credentials and start playing.
Additionally, your Caesars Rewards will transfer automatically. You can continue to build those tier credits with your play in Caesars Palace as well. Wednesday’s press release mentions that an Experience the Empire promotion, offering players the chance to win experiences at Caesars locations, coincides with the app’s launch.
One thing players should note, however, is that there is no shared wallet between Caesars Palace and Harrah’s online casino, Tropicana Online Casino, or WSOP.com.
That means even if you have funds available in your account on one of those other platforms, you will still have to make a deposit on the Caesars Palace app to start wagering. Winnings you earn in one of those apps will not appear in your account on the other products as well.
Those online gambling brands could help push Caesars Digital toward returning actual profits to the company overall.
Caesars makes its move to capture more revenue
Prior to the introduction of Caesars Palace, Caesars Digital was already moving toward a bottom line in the black. For the second quarter of this year, Caesars reported a 42% increase in revenue from its online gambling products.
However, it still has yet to actually “cross the Rubicon” of making more money than it spends in that division. Caesars Digital lost $22 million during the quarter. That represents a 31% improvement on Q1 2023, though.
Key to improving those revenues even further will be conquering more territory in its active online casino states, true to its historical namesake’s conquests in Africa and Europe. Caesars Palace is designed to do exactly that.