In partnership with Rush Street Interactive (RSI), gaming aggregator and content provider NeoGames is debuting in Pennsylvania through its subsidiary, Pariplay.
RSI is an online gaming and sports entertainment company focused on the United States, Latin America and Canadian gaming markets. In this partnership, Pariplay will launch its offerings on RSI’s brands, including BetRivers and PlaySugarHouse, in the Keystone State.
Pariplay’s aggregation platform already went live with these brands on Sept. 29, and more content is coming from the provider.
Pariplay expands reach in North American markets
Pennsylvania is Pariplay’s fifth US market. And, given that it is one of the most populous states, this market launch will significantly expand its visibility and customer base.
Pariplay has offerings tailored to various regions, including content from its in-house studio, Wizard Games. Its aggregation portfolio encompasses more than 14,000 game titles sourced from over 120 gaming suppliers.
It features various back-office tools for conversion and customer retention, such as:
- Fusion Tournaments
- Spin That Wheel
- Raffle Rocket
It has expanded its presence through various partnerships, one of the most recent being a three-year agreement with the Pennsylvania Lottery and Scientific Games in August. Other alliances are with:
- EQL Games
- Urgent Games
- Zitro Digital
- Bet Networks
By venturing into diverse markets, NeoGames, the parent company, has shown financial growth, withshares increasing by 82.1% last year, compared to the industry’s growth rate of 23.1%. In Q1 of 2023, the company recorded total revenues of $64 million (including a share of NPI revenues), marking a remarkable year-over-year increase of 187%.
President and Head of iGaming Tsachi Maimon said in a NeoGames news release:
“We are thrilled to enter Pennsylvania, which marks the latest state that we have entered in the United States. Our proprietary Wizard Games content has performed superbly across America, while our aggregation platform boasts an incredible breadth to it, giving operators a fantastic choice of content.
Rush Street Interactive is one of the most experienced and trusted online operators in North America and has been our close partner for some time. We are delighted to take this step with them.”
Richard Schwartz, chief executive officer at Rush Street Interactive, said: “RSI and Pariplay® have a close relationship and we’re pleased to facilitate its entry into Pennsylvania for the first time.
At BetRivers and PlaySugarHouse, we offer our players an immersive and entertaining gaming experience. With games that are proven hits in other states, we’re confident players from the Quaker State will love them too.”
Rush Street Interactive has a diverse international presence
RSI runs online operations and real-money online casinos in fifteen US states. The online gambling company also operates in internationally regulated markets like Colombia, Mexico and Ontario, Canada.
The operator also has a history of breaking new ground and was the first US-based provider of online casinos and sportsbooks to receive the RG Check iGaming Accreditation.
In other news, on Monday, the operator announced it would release its 2023 Q3 report on Nov. 1, which is just after the market close. It also scheduled a conference call at 5 p.m. EST to further discuss the details of the result.