This is the holiday season of legalized sports betting.
First, the Super Bowl, followed by the Oscars. Then, a new football season, that of the XFL, kicks off. Before you know it, conference basketball tournaments are tipping off and March Madness will arrive.
New states will debut regulated sports betting industries within the next few months; others will introduce legislation to legalize wagering, while others will continue to bolster their existing verticals.
With such rapid expansion, stakeholders are champing at the bit to pad their portfolios.
Speaking of which, let’s get to the Rewind.
Big bet on Barstool Sports
A gaming giant out of Pennsylvania is expanding its reach. And not in the traditional sense.
Penn National Gaming landed a deal to acquire a 36% stake in the well-known media platform Barstool Sports. Penn National will reportedly shell out a cool $163 million in cash and stock. The deal is expected to close in the first quarter of 2020.
In return, Barstool — widely known for its male-centric and often controversial content — becomes the recognizable brand longed for by Penn for its online casino app and mobile sportsbook. All told, Barstool Sports will serve as Penn National’s exclusive gaming partner for up to 40 years.
Penn National intends to leverage the Barstool brand for online table games as well as an online sportsbook. According to Legal Sports Report, the first Barstool Sportsbook could crop up in West Virginia in early 2020.
Penn National boasts 14 retail sportsbooks nationwide, which could increase to 20 by the year’s end.
Nevada sports betting soars again
The hits just keep on coming for Nevada sports betting.
Despite growing competition throughout the country, Nevada continues to set state records. In 2019, the first full year of state-sanctioned wagering outside the Silver State, Nevada exceeded $5 billion in handle for just the second time. Its total of $5.3 billion represents a 6.2% increase from the previous year’s total.
As a result, revenue for the year also set a record, a total of $329.1 million that reflects a 9.3% spike.
This all comes courtesy from a strong December, during which Nevada sportsbooks combined for $571.1 million in handle and $36.3 million in revenue.
While certainly justified for celebrating, Nevada will definitely have its hands full moving forward. After all, New Jersey just closed out a $4.6 billion year, its first full calendar year with legal sports betting.
Regardless, Nevada has proven that the growth of state-sanctioned wagering will have no effect on its industry.