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The PointsBet rebrand to Fanatics is well underway. This time, online casino customers in New Jersey, Pennsylvania, and West Virginia will notice PointsBet online casino is now “PointsBet, a Fanatics Experience.”
The rebrand resulted from Fanatics Betting and Gaming (FBG) receiving regulatory approval in eight states earlier last week.
PointsBet, a Fanatics Experience is full steam ahead
PointsBet shareholders approved the $225 million sale of its US segments to Fanatics in June. Along with the online casino change in the three mentioned states, Fanatics will also have an online sports betting presence in:
- Colorado
- Iowa
- Kansas
- Maryland
- Virginia
As the 2023 NFL betting season gets underway, Fanatics says it will have “a portfolio of brands live in 11 legal sports betting states as football season begins, with more to close soon.”
According to a Bonus.com post, FBG said:
“As each state closes and officially becomes part of Fanatics Betting and Gaming, customers in such states will see PointsBet rebranded to ‘PointsBet, a Fanatics Experience,’ with additional state closings to continue throughout the year.
Customers in Indiana and Illinois will see PointsBet rebranded to ‘PointsBet, a Fanatics Experience’ in the coming months, but the operating businesses of PointsBet USA in Indiana and Illinois will continue to be operated by PointsBet USA without interruption until Fanatics Betting and Games closes those states later this year.”
PointsBet brand remains in some states
For now, the PointBet online casino brand will remain active in six states until regulatory approval is granted. Those states are:
- Illinois
- Indiana
- Louisiana
- Michigan
- New York
- Ohio
On September 1, Matt King, CEO of Fanatics Betting and Gaming, said the company has a 10-year plan focusing on the customer rather than market share.
“We are going to acquire customers efficiently, allowing us to return savings to customers by investing in the customer experience at Fanatics Sportsbook and PointsBet, a Fanatics Experience.”
