Fanatics Officially Launches A Rebranded PointBet In 3 US States

Written By Nicholaus Garcia on September 5, 2023 - Last Updated on December 21, 2023
Hand Holding Mobile Phone Displays PointsBet A Fanatics Experience logo surrounded by dice and poker chips

The PointsBet rebrand to Fanatics is well underway. This time, online casino customers in New Jersey, Pennsylvania, and West Virginia will notice PointsBet online casino is now “PointsBet, a Fanatics Experience.”

The rebrand resulted from Fanatics Betting and Gaming (FBG) receiving regulatory approval in eight states earlier last week. 

PointsBet, a Fanatics Experience is full steam ahead

PointsBet shareholders approved the $225 million sale of its US segments to Fanatics in June. Along with the online casino change in the three mentioned states, Fanatics will also have an online sports betting presence in:

  • Colorado
  • Iowa
  • Kansas
  • Maryland
  • Virginia

As the 2023 NFL betting season gets underway, Fanatics says it will have “a portfolio of brands live in 11 legal sports betting states as football season begins, with more to close soon.”

According to a Bonus.com post, FBG said:

“As each state closes and officially becomes part of Fanatics Betting and Gaming, customers in such states will see PointsBet rebranded to ‘PointsBet, a Fanatics Experience,’ with additional state closings to continue throughout the year.

Customers in Indiana and Illinois will see PointsBet rebranded to ‘PointsBet, a Fanatics Experience’ in the coming months, but the operating businesses of PointsBet USA in Indiana and Illinois will continue to be operated by PointsBet USA without interruption until Fanatics Betting and Games closes those states later this year.”

PointsBet brand remains in some states

For now, the PointBet online casino brand will remain active in six states until regulatory approval is granted. Those states are:

  1. Illinois
  2. Indiana
  3. Louisiana
  4. Michigan
  5. New York
  6. Ohio

On September 1, Matt King, CEO of Fanatics Betting and Gaming, said the company has a 10-year plan focusing on the customer rather than market share. 

“We are going to acquire customers efficiently, allowing us to return savings to customers by investing in the customer experience at Fanatics Sportsbook and PointsBet, a Fanatics Experience.”

Photo by PlayUSA
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Nicholaus Garcia

Nick Garcia is a senior reporter for PlayUSA. Garcia provides analysis and in-depth coverage of the gambling industry with a key focus on online casinos, sports betting and financial markets. Garcia has been covering the US gambling market since 2017. He attended Texas Tech University as an undergrad and received a Master of Arts in Journalism from Columbia College Chicago.

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