In less than two weeks, Australian bookmaker PointsBet served up several pieces of news, beginning with a starry new marketing campaign.
Attracting NJ sports betting players with marketing campaigns
It has experienced tremendous, exponential growth in the NJ sports betting market. PointsBet has a deal signed with Meadlowands Racetrack to operate the online sportsbook.
To attract bettors, PointsBet first announced an advertising campaign starring NBA Hall-of-Famer Allen Iverson in October. Just last week, the company also announced a face of its digital sportsbook. The chosen one is former NFL star Darrelle Revis.
First reported by ESPN, the group will be creating exclusive content such as “the Revis Betting Academy,” showcasing betting basics, such as how and what to bet. He’ll also star in additional video content, including a weekly series titled, “Darrelle’s Corner.”
Innovation at PointsBet corporate
Additionally, the group announced it had added gambling executive Seth Young to become the company’s chief innovation officer.
A few of Young’s responsibilities will include:
- Establishing a stronghold on PointsBet’s online gaming products
- Spearhead brand identity
- Build out full strategies and solutions for retail operations.
“’There’s no doubt in my mind that PointsBet will be at the forefront of new online gaming technologies as legal sports betting continues its emergence,” Young said in a statement. “This is the kind of company that any modern organization wants to partner with.”
A partnership with EML
PointsBet announced yesterday it entered into a multiyear partnership with card solutions provider EML Payments USA (EML) to create a reloadable card program for New Jersey sports betting.
“We’re thrilled to integrate EML into the PointsBet platform,” Sam Swanell, PointsBet CEO, told BusinessWire on Monday.
According to Swanell, users will be able to easily deposit funds into their account and access winnings using the reloadable card. The initial program is expected to launch following approval by New Jersey regulators.
Here’s more from Swanell:
“Our payments card partnership with EML will deliver tangible benefits for PointsBet clients. It delivers a reliable deposit method in a market where gambling deposits have been a challenge and allows customers to access and use their winnings immediately.”
Tom Cregan, managing director for EML, said the card is expected to launch in 2019.
Here is more from Cregan:
“We believe it brings unrivalled convenience to their customers and is a testament to the constant innovation taking place in this industry. We look forward to working closely with the PointsBet team, who are all proven leaders within the betting industry.”
As the company makes its way into the US sports betting market, they hope the EML partnership will give them a slight competitive edge.
PointsBet will release its anticipated sportsbook in late November 2018.