Tipico Ohio Sportsbook appears serious about competing for a share of the emerging market. The company has built on its existing marketing push for legal Ohio sports betting with a new partnership that could bring its sportsbook to several concert venues in the state.
AEG Presents will help Tipico try to become one of the dominant operators when legal sports betting starts on New Year’s Day 2023. For Tipico, it’s a way that the brand can “catch up” with other operators launching at the same time.
Tipico Ohio Sportsbook announces newest marketing push
According to a Tuesday press release, AEG Presents and Tipico are focusing on cross-promotion in Ohio. For its part, Tipico becomes the “exclusive sponsor in the sportsbook category” for multiple venues that AEG operates and owns. Those include:
- A&R Music Bar
- Agora Theatre & Ballroom
- The Basement
- KEMBA Live!
- Newport Music Hall
In addition, Tipico will be a presenting partner of a concert series that AEG manages. In commemoration of this partnership, Tipico plans to give away $10,000 in tickets for concerts at those venues throughout December 2022.
To participate in that giveaway, Ohioans need to take advantage of Tipico’s early account registration offer on its Ohio sportsbook app.
This is the latest expansion of Tipico’s push to be a prominent competitor for Ohio sports bettors’ attention. If successful, that would defy norms around Tipico’s standing in the market elsewhere.
Tipico appears all-in on Ohio sports betting
Last month, Tipico launched a free-to-play sports prediction game in Ohio. The idea behind that offering is quite obvious. It’s a way for Tipico to build up a reservoir of potential sportsbook app users so it can market its sportsbook to them.
To some extent, that could help it compete with other Ohio sportsbooks like DraftKings and FanDuel. Those companies likely have even larger such ready-made customer rolls via their daily fantasy products in Ohio.
In truth, Tipico could use every bit of exposure it can get. Although Tipico has licenses to offer online sports betting in Indiana and Iowa (along with Ohio of course), it currently only does so in Colorado and New Jersey.
In both of those markets, it ranks far behind the leaders in both revenue and dollars gambled. However, in those markets, it was a late entrant to some degree.
Given that it will launch on Jan. 1, 2023, with all other operators ready to do so, it will start out on somewhat equal footing in Ohio.
This partnership with AEG Presents is a sign that Tipico wants to compete in the state. What remains to be seen, however, is whether Tipico will actually offer in-person sports betting at any of the music venues.
Could in-person gambling come to these music halls?
So far, AEG Presents has not been granted any necessary licenses for offering sports betting at any of the listed venues, whether via a physical sportsbook or sports betting kiosks. The press release does not mention any future plans to do so, either.
Ohio gambling regulators would consider such applications for each venue separately. Should that ever come to fruition, Tipico would provide the service at the venue(s). At this time, though, this partnership is a simple cross-promotional deal.
The most likely fruit of the partnership when it comes to the actual venues will be signage for Tipico’s online sportsbook and promotional mentions of the brand during concerts.