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In partnership with Louisville, Kentucky-based studio EQL Games, Scientific Games is expanding its SG Content Hub Partner Program.
In a news release, Scientific Games VP of Digital Games Steve Hickson spoke about how this collaboration will extend the reach of their iLottery offerings:
“We welcome EQL Games to the SG Content Hub Partner Program, broadening yet further the variety of engaging iLottery games and licensed brands available to our global customers and their players in a totally frictionless way.”
Key takeaways
- Scientific Games is expanding its iLottery offerings through a partnership with EQL Games.
- The collaboration adds EQL Games’ digital lottery titles to the SG Content Hub.
- The SG Content Hub facilitates the seamless integration of these new games, streamlining the process for lottery operators.
SG Hub Partner Program to boost online lottery offerings
The key to this partnership is integrating EQL Games’ digital lottery titles into the SG Content Hub.
Launched in October 2023, the hub acts as a content delivery platform, streamlining the process of adding new games to US online lottery provider websites and apps. This simplifies integration for lottery operators and grants them access to a vast library of games from SG’s portfolio through a single source.
Furthermore, the hub offers features like progressive jackpots and exclusive games to keep online lottery players engaged. Brad Cummings, founder and CEO of EQL Games USA, said:
“EQL Games believes in ever-evolving content innovation to keep players entertained. We made the strategic decision to join Scientific Games’ unique partner program to broaden lotteries’ access to our products and the products of the studios we represent.
Great content is the key to helping create an even brighter future for the lottery industry in the US and abroad.”
Besides EQL Games, other partners that have joined the content hub include:
- Random State
- Bwloto
- Multiply Gaming
Early this month, Scientific Games extended a partnership with content distributor Fremantle to continue to develop TV game show brands.
Scientific Games leads the US online lottery space
Scientific Games has expertise in player loyalty programs, lottery and sports betting systems, digital games and mobile apps. The World Lottery Association has recognized its commitment to responsible gambling.
The company’s focus on responsible gaming has helped it establish a strong global presence, serving lotteries in more than 50 countries.
In its recent exploration, Scientific Games sealed a deal with Washington Lottery, which marked the extension of its partnership to a period of six years and a possible extension of another four years.
Also in May, the iLottery provider announced a partnership with Kansas Lottery to provide them with an instant lottery game program. Other lotteries Scientific Games has collaborated with include:
- An extended partnership with the New York Lottery
- Delaware Lottery
- Pennsylvania Lottery
- Georgia Lottery
- Arkansas Lottery
- Oklahoma Lottery
- An extended partnership with the Kentucky Lottery
- North Carolina Education Lottery
Who is EQL Games?
Despite its 2023 founding, Kentucky-based EQL Games has rapidly built a portfolio of over 200 titles. This growth comes from partnerships with 13 game studios, allowing them to offer a diverse range of games. EQL Games also partners with eight lotteries, including:
- Indiana Lottery
- Virginia Lottery
To further expand its reach, EQL Games has signed distribution agreements with content aggregators like NeoGames and AGS, ensuring their iLottery games reach players across North America and beyond.
