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Mississippi Sports Betting More Than Doubles In September, Casinos Up 5.7%

Written By J.R. Duren | Updated:
Mississippi State Wide Receiver Zavion Thomas During NCAA Football Game

Mississippi casinos were likely thrilled that September finally arrived.

Total sports betting revenue was up 141% from August to September, and table games and slots revenue increased by 5.7%.

NFL, NCAA seasons supercharge sports betting revenue

Heading into September, Mississippi’s sportsbooks had been struggling…hard. Handle didn’t top $30 million from May to August, and it reached rock bottom in July.

All that changed, though, this past month, thanks to the start of the NFL and NCAA football seasons. Mississippi’s September sports betting handle (total amount bet) rocketed to $51.6 million, the highest total since January and nearly triple what sportsbooks received in July.

The increased handle led to a jump in revenue of 202.6% and the highest monthly revenue total of the year.

MonthTotal Sports Betting HandleMonth-on-Month ChangeTotal Sports Betting RevenueMonth-on-Month Change
September$51,647,914.72141.4%$8,144,027.54202.6%
August$21,392,231.3820.7%$2,691,243.609.2%
July$17,728,738.50-13.2%$2,463,671.4233.3%
June$20,414,901.65-23.7%$1,848,676.33-41.9%
May$26,761,690.60-15.9%$3,180,952.77-26.8%
April$31,805,003.88-31.9%$4,347,138.17
229.8%
March$46,689,391.6517.3%$1,317,945.4122.8%
February$39,807,504.26-30.4%$1,073,092.92-25.3%
January$57,223,250.63N/A$1,436,956.47N/A
Total$313,470,627.27N/A$26,503,704.63N/A

Breaking down Mississippi sports betting numbers by region

Region-level sports betting numbers give us a glimpse into how influential football betting was to sportsbooks’ bottom lines this past month.

According to the latest data from the Mississippi Gaming Commission bets on football games accounted for roughly half of the state’s handle and more than half of revenue totals in the Coastal and Central regions.

Central

Sports TypeHandleRevenue
Sports - Football$5,935,048.91$435,127.27
Sports - Basketball$166,396.21$7,035.17
Sports - Baseball$1,291,297.32$169,026.72
Sports Parlay Cards$4,830,155.64$1,053,656.93
Other$108,136.85($5,355.32)
Overall$12,331,034.93$1,659,490.77

Coastal

Sports TypeHandleRevenue
Football$19,332,644.48$3,450,046.27
Basketball$235,916.11($1,460.75)
Baseball$3,862,924.53$380,578.05
Parlays$5,359,855.90$1,270,013.96
Other$4,703,453.47$686,532.65
Overall$33,494,794.49$5,785,710.18

Northern

Sports TypeHandleRevenue
Football$3,434,245.38$352,054.90
Basketball$191,021.64($21,019.50)
Baseball$342,744.93$57,998.96
Parlays$1,542,319.22$290,150.52
Other$311,754.13$19,641.71
Overall$5,822,085.30$698,826.59

Casino revenue continues up-and-down trend

This past month, Mississippi casinos in the central, coastal, and northern regions generated just under $210 million in adjusted gross gaming revenue (revenue that accounts for casino win and certain deductions). It was the third-highest revenue total for the year and the third-highest month-on-month increase in 2023.

Also, September’s positive growth continued the state’s seven-month yo-yo trend, in which casino revenue is up one month and down the next.

MonthCentral RegionCoastal RegionNorthern RegionTotalMonth-on-Month Change
September$27,443,096.80$135,392,235.14$47,154,695.05$209,990,026.995.7%
August$25,069,515.30$128,565,902.48$45,108,528.07$198,743,945.85-9.1%
July$27,027,992.15$143,196,496.77$48,375,085.32$218,599,574.2410.3%
June$26,560,323.47$127,341,857.77$44,286,194.83$198,188,376.07-5.7%
May$27,168,292.70$135,395,413.06$47,677,447.47$210,241,153.230.4%
April$28,672,846.22$131,244,684.17$49,488,868.00$209,406,398.39-7.7%
March$32,292,773.35$142,101,405.63$52,393,029.44$226,787,208.429.9%
February$27,512,611.00$133,443,060.75$45,436,412.72$206,392,084.472.2%
January$26,629,872.84$129,430,640.02$45,897,307.80$201,957,820.66N/A
Total$248,377,323.83$1,206,111,695.79$425,817,568.70$1,672,457,007N/A

What’s ahead for Mississippi casino revenue?

If 2022 is any indication of where casino and sports betting revenue is headed next month, the numbers will be tepid next month.

From September 2022 to October 2022, casino gross revenue dipped from around $206 million to around $196 million. If we do see a drop, the yo-yo trend will have continued for eight months. It’s likely revenue will land somewhere in the range of $204 million to $210 million.

On the sports betting side, the handle was up more than 25% from September to October last year. However, revenue dropped roughly $1 million. It’s hard to say if that trend will repeat itself in 2023. Expect revenue to fall somewhere between $7.5 million and $8.5 million.

Photo by Rogelio V. Solis / AP Photo
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Written by
J.R. Duren

J.R. Duren has covered the gambling beats for more than a dozen states for Catena Media since 2015. His past reporting experience includes two years at the Villages Daily Sun, and he is a first-place winner at the Florida Press Club Excellence in Journalism Contest.

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