Disclaimer: PlayUp Sportsbook is not yet live in the U.S. This review is speculative based on what we know so far and will be updated as soon as the sportsbook launches.
PlayUp Sportsbook, one of Australia’s top sports betting apps, is live in Colorado and soon to be live in New Jersey, with other states likely to follow. It offers all the common American sports along with a range of international offerings.
Along with the usual range of wagers, PlayUp offers regular boosted odds bets, an early cash-out option on select bets, and a feature called Player Bets, which allows you to customize your own prop bets.
PlayUp has not announced its welcome bonus, though customers could be in line for a risk-free no deposit bonus or a matching bonus on first deposit.
PlayUp Sportsbook is known for offering a variety of promotions for established bettors, so you can expect to find a variety of special offers on tap, especially involving home teams and special sporting events, along with a loyalty program.
Although the details are undecided at this point, we do expect PlayUp to offer an attractive welcome bonus, potentially a matching deposit bonus or a no deposit bonus of free bet credits.
To claim any bonus, just use our link to sign up for a new account, then enter the promo code when prompted. Site credits will be instantly available as an alternate payment method on the bet slip. Any winnings from wagers that you make with site credits will be yours to keep, minus the original site credit stake. Here’s how a matching deposit bonus up to $500 would work:
|Online Sportsbook||PlayUp Sportsbook|
|No deposit bonus||TBD|
|Legal states||NJ, CO|
|Last updated||April 2021|
In order to claim your welcome bonus, use our link to visit the site and enter the promo code when prompted. Your bonus likely will be available on the bet slip right away.
Keep in mind that you will need to verify your identity, including answering a few validation questions when registering for your account and uploading copies of personal documents that prove your legal name, home address and ownership of any relevant bank accounts, before you make a deposit or withdrawal.
Once you’ve made a deposit to a validated account, any deposit matching bonus credits would be available on your bet slip as an alternate payment option.
After you receive your bonuses, you have a set amount of time to use them from the time they were awarded. Any winnings will be yours to keep, minus the original site credit stake.
PlayUp offers a number of regular promotions that are updated often that emphasize local sports teams and special events. To see what’s available, just click the promotions tab at the top left side of the homepage.
PlayUp’s industry-leading loyalty program will reward you for every wager you place, as well as every deposit you make. The number of rewards points you’ll earn for each dollar wagered or deposited depends on your current tier level. Depending on your tier, each dollar you deposit can earn up to 10x rewards points. In other words, every time you make a deposit, you can earn up to 10x that amount in rewards points.
You can redeem rewards points for bonus bets, a type of site credit. The more points you earn, the more bonus bets you’ll receive. On top of that, while players will typically receive five BoostUps (boosted odds bets) per day, players in higher rewards tier levels will earn extra BoostUps.
Here are some more regular promotions recently available at PlayUp:
Yes. PlayUp Sportsbook is going to be live for New Jersey sports betting soon and is already live for sports betting in Colorado. The operator will launch a separate site in each legal market, as each state is required to regulate its own online gambling industry.
Bettors must be 21 or older and physically located within state boundaries in order to legally place bets. Mandatory geolocation software is built into the app in order to monitor your location. The PlayUp brand is a safe, publicly traded company that is fully licensed and regulated in New Jersey and Colorado.
Signing up for a PlayUp account couldn’t be easier. Simply use one of our links to be redirected to the PlayUp website.
Next, click the sign-up button and follow the onscreen prompts to create your new account. You’ll just need to enter some basic personal details and agree to the site’s terms and conditions before you can take a look around.
PlayUp’s in-house software developers put an emphasis on designing a user-friendly layout and offering simple betting options in order to make its sportsbook experience as enjoyable as possible.
The company’s credo is all about having a good time, celebrating your wins and high fives all around, and it encourages its customers to adopt the same relaxed approach.
Whether you’re on your computer at home or your smartphone on the go, site options will be in the same place. PlayUp has made the site easy to navigate when you move between your PC and mobile.
Apple and Android users can download the PlayUp app from the website. Just navigate to the site via one of our links using your mobile browser. You’ll be automatically prompted to download the app.
Of course, if you prefer to bet from your home computer, you can use any web browser to visit the site. In that case, you’ll be prompted to download a geolocation app for your laptop when you register.
The PlayUp website is simple and easy to use, and, if anything, the app is even better than the web-based version. The app has a better visual appeal than the full-sized version, although both offer the same user-friendly interface. Both the app and the website load quickly and offer quick and easy wagering.
The site’s dark green background makes it easy to read and view the various sports, wagering and account menus. Sport listings are on the left of the page, and the bet slip is on the right. Account details, along with pending and settled bets, are available along the top of the page from the navigation bar.
The page footer includes links for information about the company, contacts, help, an FAQ, terms and conditions, privacy, responsible gambling, and iOS and Android downloads. You’ll also find links to PlayUp’s Facebook and Twitter pages in the footer.
Thanks to its in-house team of odds compilers, PlayUp was ranked first overall for odds competitiveness in Australia by Dynamic Odds, an odds monitoring company. Keeping with the easy, simple theme of the website, the PlayUp bet slip is so straightforward and intuitively easy to navigate, even complete beginners should have no difficulty.
The pages for each individual sport are equally minimalistic. You’ll find a list of all upcoming events. Click the button to see available bets.
Events that are coming up are listed at the top of the page. Clicking on the list will take you to a new screen that lists all the start times. The site’s simple layout allows you to easily put together a multi-bet with just a few taps of your fingers.
PlayUp offers more than 25 sports to wager on, which outpaces most US sportsbooks. Currently, the site lists its most popular betting options as MLB, the NBA and WNBA, cricket, cycling, darts, golf, the NFL, the NHL, MMA, motor racing, rugby league, snooker, soccer and tennis. Some of the sportsbook’s more unusual offerings include netball, surfing and yacht racing.
Available sports are listed on the left side of the main page, with featured domestic sports and leagues front and center. Expand the sports tab to see the full lineup. The interactive menu makes it easy to find the sports markets you’re interested in.
PlayUp offers all the usual banking options, so there’s good reason to expect to find a choice that works for you. The minimum for deposits is $10. Expect to find the following banking methods available:
PlayUp offers a lengthy, comprehensive FAQ. The document isn’t necessarily well-organized by topic, but if you hunt around, you’ll likely find the answer to most general questions.
Click on a topic to expand its answer without being routed to another page. The site’s terms and conditions document is laid out the same way. Alternatively, PlayUp offers live chat, email and phone support from 7 a.m. to midnight.
In partnership with Freehold Raceway, PlayUp is launching New Jersey’s 20th sports betting app in March 2021. The sportsbook also has a 10-year contract for online sports betting with Bull Durham Casino in Black Hawk, Colorado.
PlayUp has plenty of experience to back up its foray onto US soil. The brand was formed by the merger of three of Australia’s top sportsbooks. The company has its own risk management team, odds compilers and software developers. It developed its proprietary platform completely in house, and it is available for Android, iOS and desktop users.
Based in Sydney, PlayUp has operated Australia’s largest daily fantasy sports platform since 2015. The app currently has more than 300,000 customers throughout Australia, New Zealand and India.
Australia boasts the world’s highest popularity-per-capita of sports betting. With that in mind, PlayUp acquired three popular down under sportsbooks — Classic-Bet, TopBetta and MadBookie — and merged the three to form PlayUp, which debuted in October 2019.
Since its launch, PlayUp has raised $25 million in investment capital to fund its US expansion effort, brought Leila Mintas on board as CEO of US operations, and appointed Dennis Drazin to its board.
The former deputy president of Sportradar, Mintas previously taught global sports law at Columbia University in New York City. Drazin is the head of Darby Development, which operates Monmouth Park for the New Jersey Thoroughbred Horsemen’s Association, as well as a past chairman of the Garden State’s racing commission.