William Hill Sportsbook Review And Promo Code

William Hill Long Logo

Sportsbook giant William Hill is live, loud and likely in a sportsbook near you. Since the fall of PASPA in 2018, the European sportsbook provider has undergone nothing short of a diaspora across the United States.

Essentially, wherever sports betting becomes legal in the US, William Hill is likely to follow. Along with Nevada, where William Hill has more than 100 retail locations and a sports betting app, the company has expanded into New Jersey, Colorado, Indiana, West Virginia, Iowa, Mississippi and Rhode Island in just a few years.

Through its aggressive expansion, William Hill has become one of the most recognizable names in American sports betting. To help you decide if William Hill is the right choice for you, look no further than this handy guide.

Why Choose William Hill Online Sportsbook?
  • New customers get $10 free.
  • 100% first deposit bonus, up to $150.
  • A world-renowned brand.
  • Fantastic, easy-to-use software.
William Hill Sportsbook Ratings
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William Hill Sportsbook bonuses

If William Hill is active in your area with its app, you have an excellent opportunity to experience the site for yourself. However, your location plays a role in what kind of welcome bonus you can receive.

New Jersey

New players to the New Jersey version of William Hill can potentially receive a free bet worth $500 on their first deposit. All they must do to trigger the bonus is enter code WH500 when they deposit.

Based upon the amount of your deposit, you can get one of three levels of free bet:

  • Deposit $50 to $99.99 = $100 free bet
  • Deposit $100 to $249.99 = $250 free bet
  • Deposit $250 or more = $500 free bet

West Virginia

The bookmaker will give bettors in West Virginia $10 in their accounts just for signing up.

In addition, your first deposit is subject to a 100% match from the sportsbook. You can find your money doubled all the way up to $150.

William Hill is also not shy about running many promotions at all times. Whenever you log in, you should make sure to check for any item that looks promising.

Colorado

Coloradans who make their first deposit on William Hill can take advantage of the same match bonus present in West Virginia. William Hill will match 100% of the first deposit up to $150.

In addition, William Hill has had time to get a bit more established in Colorado than in West Virginia. So there are several great promos for fans of football, basketball and other sports.

William Hill Sportsbook Promo Code 2020

Online SportsbookWilliam Hill Sportsbook
Promo Code LEGAL150 (WV & CO) | WH500 (NJ)
No Deposit Bonus $10 (WV)
Free Bet Offer100% up to $150 (WV & CO) | Up to $500 (NJ)
Online Since2016
Last VerifiedSeptember 2020

William Hill welcome bonuses

New Jersey

The bonus offer here is both intriguing and disappointing. On the one hand, you can game the bonus to give you a value worth (in some cases) 2.5x the value of your deposit.

However, this value is illusory, because it’s just a bet voucher. There’s no guarantee that you’ll realize a dime from this bonus. By then, you’ve already committed a chunk of change to your account, and getting it back out might be a hassle.

On the other hand, if you manage to win your free bet, then it’s a shot in the arm for your account. The value play is to deposit $100 to receive a $250 free bet, but you’re welcome to choose whichever amount you want.

Now, as is often the case, there are some caveats that go with this bonus. The first is the time constraints. You must make your deposit within seven days of your registration to qualify. Then, you must use your free bet in seven days after you receive it.

Those requirements are not too bad, honestly. There’s no reason that you cannot accomplish both tasks, but make sure that you’re ready to play when you register.

In the final analysis, it’s not a bad deal. It’s just a bit lukewarm.

West Virginia

You may be interested in claiming one or both of the welcome offers that William Hill has for new players in West Virginia. However, you may also be wondering how these offers stack up against the competition. After all, bonuses are all about enticing new players and retaining them as loyal customers.

Overall, the $160 that you can potentially realize from William Hill is not too bad. The fact that there is free betting money available puts the offer above other basic deposit bonus welcome offers that some sportsbooks have.

However, $150 as a maximum match is a bit on the low side. Some sportsbooks will match the first deposit up to $1,000, and William Hill is certainly not a “little guy” that has to count its pennies.

Both the $10 credit and the $150 match bonus are subject to a single playthrough, which is not too bad. However, it is also necessary to bet through one’s deposit amount, too. It’s helpful to think about the playthrough requirement on this welcome offer as being (roughly) 2x.

Even so, a 2x playthrough requirement isn’t terrible for a deposit bonus. Depending on how you wager, you’ll likely be able to keep a decent portion of that amount, so it’s a nice offer to claim.

Colorado

Colorado’s offer is identical to the one in West Virginia, except that it does not come with the free money.

If you were already interested in checking out what William Hill has to offer in the Centennial State, this offer might sweeten the pot. The playthrough requirement is low, and you’ll probably be able to realize some portion of the bonus, even if it’s not the entire thing.

You’re not going to buy a new car with the bonus, though. It’s a nice little boost — nothing more.

Signing up for a new William Hill account

Regardless of where you intend on playing William Hill, the first thing you should do is follow our link above. The link will take you to the appropriate page to begin the account creation process.

Whether you are using the app or the browser-based version of the site, registering for an account involves the same procedure. You will have to provide William Hill with the following personal information:

  • Name
  • Email
  • Date of birth
  • Phone number
  • Password
  • Security questions (with answers)
  • Last four digits of your Social Security number
  • Mailing address
  • Promo code (if you have one)

You will also have to confirm your acceptance of William Hill’s terms, conditions and various acknowledgments.

Who can register for an account?

Though it may come as a surprise, there actually is no restriction on registering for an account with William Hill in most of the US. Even residents in states that do not allow online sports betting can make an account and, in theory, fund the account. So, if you live in one of those areas but are planning a trip to a betting-friendly location, you can go ahead and get set up before you go.

The only real restriction is that you must be 21 or older to register. Since you have to be over 21 to bet, anyway, this restriction should not be a problem for most.

You must also attest to the fact that you are not a member of a prohibited group if you are registering. Various states place restrictions on principals in sporting events – such as coaches, players, trainers and other associated personnel – to ban them from wagering on their own sports.

Why can’t I bet from anywhere?

Obviously, you may be wondering how William Hill will stop you from placing a wager if the site will allow you to register. However, William Hill, like all sportsbooks, employs sophisticated software to ensure that all wagers come from states in which online sports betting is permitted.

The software in question is geolocation verification software. It creates a virtual fence around the state(s) by screening out any players who cannot reliably prove that they are physically inside state lines.

This software is typically calibrated to err on the side of caution, too. It is more likely that you would be falsely denied service on the correct side of the border than it is that you might gain access across state lines.

So, even though the entire site and list of bets is visible across the nation, you’ll only be able to complete the betting procedure in the correct locations. Save yourself the frustration and don’t bother trying.

Other William Hill promotions and bonus offers

Needless to say, the welcome bonuses are not the only offers that you can receive on the William Hill app. William Hill often has promotions that relate to the time of year and sports season(s) at hand, so bettors can take advantage of the following offers:

Labor Payday

Every Labor Day, you can celebrate with a $50 free bet. All you have to do is bet more than $50 cumulatively over the course of Labor Day weekend (Saturday to Monday) to activate the bonus bet.

Make sure to use the free bet within seven days of receiving it. The odds for your free bet wager have to be -150 or greater, so no picking overwhelming favorites.

Still, if you were planning on playing anyway, it shouldn’t be a problem to grab this offer.

Golden Game

Every week, William Hill designates a certain game as the Golden Game for the week. Bettors who wager a certain amount or more and win are able to collect an extra percentage on top of their expected profit.

So, for instance, the Golden Game might be the Brigham Young vs. Navy college football game. William Hill might specify that bettors must make a pregame, full game point spread wager of $50 or more to qualify for the promotion. William Hill is also likely to specify that the odds cannot be greater than a certain amount, like -120, to remain eligible.

Bets that fit all the criteria and pick the correct team are then subject to a 20% cash credit on the bettor’s net winnings. Net winnings are defined as the payout minus the stake, so the bonus only applies to the profit from the bet.

So, using the example above, a player who bets $120 and wins would receive a payout of $220 — the original bet plus $100 profit. However, the bonus would only apply to the $100, so the bettor would receive a bonus of $20 as a cash credit, since 20% of $100 is $20.

Nobody is going to retire from winning this bonus, to be sure. However, if you were already planning on betting college football, the Golden Game might have some extra value for you to consider.

William Hill loyalty program

William Hill, like many sportsbooks, has a rewards program. The William Hill Sports Rewards Club seeks to reward players for their continued patronage through comps and perks at William Hill locations.

For every 1,000 points that you accrue, you can redeem your points for a $1 free bet. For every $1 that you wager, you gain points according to the following schedule:

  • Straight bet — 1 point
  • Parlay/teaser — 2 points
  • Parlay card — 5 points

Now, at this time, participation in the program is limited to in-person betting. So you will have to make your wagers at a full-service William Hill location to get credit.

There is also no timeframe for when and if William Hill will change the program to include online wagers. However, given the paradigm shift that US sports betting has undergone in the past few years, anything is possible. We’ll update this section if we hear about any changes.

William Hill Sportsbook Screenshots

How to bet on William Hill

William Hill Sportsbook is available through both web browser and sportsbook app. With only a few minor differences, navigating your way to a bet is pretty much the same, no matter how you choose to access the sportsbook.

William Hill Sportsbook apps

If you are using your smartphone or tablet, you’ll obviously need to download the app from our link above and register for an account. When you open the app, William Hill will automatically attempt to locate your phone in one of its service states. If it cannot find you, you may have to choose your state from the list.

At this time, the William Hill Sportsbook app is available in:

  • New Jersey
  • West Virginia
  • Colorado

Once you are in the correct state lobby, the first thing that you’ll see is the rotating promotions window. You can look for deals there, or you can proceed to the ribbon directly underneath it to find the sport you want to bet. Swipe right and left to see more sports.

You can also scroll down to see the wagers that William Hill has chosen to feature for that day. In either case, once you find the bet you want to make, push the button to send the option to your bet slip.

The bet slip is the center button at the bottom of the page and is accessible anytime you want. Both incomplete and in-progress wagers will display here, and the list will auto-populate as you make more selections. You will also find the option to place a parlay or teaser bet here. The cash out option will appear here, too, should it be available.

Using browsers

If you are using a computer, you will have to choose your state from the dropdown menu under the “state info” tab at the top of the page. At this time, the only states that are available through the browser version of the site are:

  • New Jersey
  • West Virginia

Once you’ve navigated to the correct lobby for your state, you can begin betting. You can either look in the center column for featured wagers and odds boosts, or you can choose your preferred sport from the list in the left column.

Betting is mostly identical to the app version. Instead of pushing a button to bet, you must click on your choice with your mouse or trackpad.

The bet slip feature works the same way in the browser that it does in the app version. The only difference is that the bet slip appears as its own column on the right, presumably due to the increased screen real estate that computers possess.

Available sports on William Hill

With all of William Hill’s years of experience, it’s no surprise that it hosts bets for almost every sport imaginable. Even sports that do not have widespread appeal in the states are available. The following sports have action listed or could possibly have action on William Hill Sportsbook:

Types of bets on William Hill

Along with a comprehensive list of sports, William Hill also has plenty of options for different types of sports wagers available. After all, online sportsbooks cannot simply offer a few pregame wagers in this day and age and hope to remain relevant.

Instead, there are bets of almost every stripe available. Chief among them, and the first type of bet you’ll see onsite, are in game bets.

A live or in game bet is a type of proposition bet that is quickly becoming the dominant form of sports betting in both the US and around the world. The ability to bet on microevents throughout the course of the match greatly expands the options for sports bettor and sportsbook alike.

The granularity that the technology can achieve is to the point that there can be betting on the outcome of individual plays. So it’s no surprise that William Hill has live betting front and center.

Other types of wagers that you can make on William Hill Sportsbook include:

Banking at William Hill Sportsbook

Obviously, it’s necessary for bettors to be able to move money into and out of their accounts on William Hill. So there are multiple banking methods available to you for transferring funds on the site.

How to deposit

  • Credit and debit cards — Visa, Mastercard and Discover
  • Electronic checks — VIP Preferred
  • Online banking — PayWithMyBank
  • William Hill Prepaid Play+ CardPayNearMe — via 7-Eleven
  • Cash deposits at partner casinos

How to cashout

Withdrawal methods are mostly the same, but as is typical, there are fewer of them available:

  • Electronic checks — VIP Preferred
  • Online banking — PayWithMyBank
  • William Hill Prepaid Play+ Card
  • Cash deposits at partner casinos

William Hill customer support

Most transactions and interactions that you have with William Hill will be extremely smooth. You’ll bet and transfer money in and out without any issue.

Unfortunately, no system is perfect, and disputes do occur from time to time. So it’s important that you know about the customer support options that William Hill offers.

The first place to go if you have a question is to the site’s/app’s help section. Along with numerous topics and drop-down menus with helpful information, there is also a search function that can better guide you to the relevant section for your questions.

If the help section doesn’t solve the issue, then you can make use of the following options for support:

  • Live chat
  • Text message
  • Email
  • Phone

Of those, live chat is likely the best option. We were able to ask our question and have an answer in less than a minute, so there’s no reason that you cannot be heard by representatives at William Hill.

Wrapping up with William Hill

People always like to talk about the big names in a particular industry. For sports betting, it doesn’t get much bigger than William Hill. The main word that comes to mind regarding this brand is reliability. Few other sportsbooks can provide excellent service as steadily as William Hill.

However, William Hill is not trying to push the envelope of sports betting or be on the cutting edge. It is the very definition of steady.

You won’t go wrong with William Hill, though. If you’re looking for a perfectly respectable place to call your home sportsbook, you could do much worse than William Hill.

William Hill online sportsbook FAQ

Is William Hill legal?

Yes. William Hill is a legal and registered entity in several US states. Its offerings include both online and retail operations. You can find William Hill operating in some capacity in the following locations:

Is William Hill safe?

Completely. William Hill has a long history of service and is an extremely reputable sportsbook. Both your account details and your wagers will be treated with confidentiality and care.

Does a retail William Hill sportsbook in my state mean that the online sportsbook is coming?

Not necessarily. Retail sports betting tends to be an easier thing for lawmakers to swallow due to its familiarity. However, as more states see the increased returns from online sports betting, William Hill should have more opportunities to offer online wagering.

Is there any difference between William Hill in one state and another?

There can be, yes. The promotions are probably the biggest place that you’d see a difference, as William Hill will tailor its promos to each state’s audience as best it can. In some cases, the entire welcome offer might be different, too.

William Hill may offer different types of bets in different states, too. However, those differences are likely universal to all sportsbooks in the state and exist because of particular state regulations. As a legal sportsbook, William Hill will certainly comply with all local laws.

Does it matter if I play on the app or the browser?

Generally speaking, no. Your experience is going to be the same for the vast majority of your activities on William Hill, regardless of how you access the site. The only big difference might be in the availability — for instance, certain states might only be available through the app.

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