For the final week of Responsible Gaming Education Month (RGEM), the industry examines how to advance responsible gaming with technology.
Throughout September, the American Gaming Association (AGA) highlighted various themes and tools to help educate customers on responsible gaming best practices. As the end of the month approaches, the AGA still encourages the use of #RGEM2022 from customers, operators, manufacturers, suppliers, media, leagues and advocates looking to join the conversation.
Using technology to help customers with responsible gaming
Cait DeBaun, Vice President, Strategic Communications & Responsibility for the AGA, told PlayUSA in an email that technology has provided the industry with innovations to help customers.
“The growth of online gaming and introduction of digital payments has driven new innovations by empowering players with self-limiting tools and operators with insight into player behavior,” DeBaun said.
“We’re just at the beginning of understanding how technology can strengthen player protection.”
Ohio getting into the mix
Ohio is on the verge of creating its online gambling industry once Ohio sports betting launches in January 2023. But the state’s department of Mental Health and Addiction Services is already making efforts to educate residents.
Through its campaign, “Get Set Before You Bet,” Ohio is providing customers with education resources like quizzes aimed at assessing a person’s problem gaming level.
Additionally, the AGA will host an online webinar: Advancing Responsible Gaming through Collaboration & Technology.
Looking back at the month
Last week, the AGA highlighted how well-trained employees are one of the most valuable assets to responsible gaming.
MGM Resorts International and its digital arm, BetMGM, took part in the campaign to raise awareness and champion RG initiatives.
“Training is a priority. Our employees serve as the front line for the company’s responsible gaming efforts, and we want them to be equipped with the skills needed to ensure guests are informed, confident and in control of their play,” said Garret Farnes, MGM Resorts International’s director of responsible gaming.
The month began with the AGA discussing how the industry must adapt to the changing online gambling landscape.
“The online vertical has certainly spurred a new era for responsible gaming in the U.S.,” DeBaun said. “It’s built upon a foundation of responsibility established over the last three decades in the retail setting.”