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SugarHouse Launches New Jersey’s Third Online Sportsbook

Written By Nicholaus Garcia on August 23, 2018 - Last Updated on December 6, 2023
SugarHouse Launches New Jersey's Third Online Sportsbook

Rush Street Gaming has joined the mix of online and mobile sports betting operators by announcing the launch of SugarHouse Sportsbook.

“Being the first US-based gaming operator to launch a regulated online sportsbook outside of the US has been helpful in establishing the SugarHouse Online Sportsbook and Casino,” Richard Schwartz, president of Rush Street Interactive, said in a statement.

Rush Street, which also owns properties in New York and Pennsylvania, is the third online and mobile sportsbook to be launched in New Jersey.

Who’s live?

DraftKings Sportsbook kicked things off on Aug. 1, when it launched its sports betting platforms for smartphones and computers.

On Wednesday, MGM Resorts International, which owns the Borgata in Atlantic City, joined the party by launching playMGM.

Borgata partnered with GVC’s PartyPoker to offer online casino and poker games. Having established deals with Boyd Gaming and a joint venture with GVC, MGM will be able to launch online and or land-based sports betting, casino and poker in as many as 15 states.

According to the press release, SugarHouse will “feature a wide variety of bets, competitive odds and a groundbreaking loyalty program the seamlessly merges casino games with sports betting.”

Sportsbook functionality is powered by Kambi, and will not only offer five million live in-game bets but also an additional 450 casino-style games via its existing online casino.

Types of bets and odds

Expect a wide range of bets including:

  • Straight winner of games
  • Upcoming plays
  • Over/Under
  • Parlays

Also, there will be three ways the company plans on displaying odds:

  • Classic Vegas-style odds
  • Fractional odds
  • Decimal odds

Next up for New Jersey sports betting

Currently, eight properties offer land-based sports betting in the Garden State:

  • Borgata
  • Bally’s Wild West Casino sportsbook
  • Ocean Resort Casino sportsbook
  • FanDuel Sportsbook at Meadowlands Racetrack
  • Monmouth Park
  • Harrah’s
  • Resorts
  • Golden Nugget

According to the industry rumor mill, look for FanDuel Sportsbook to join the growing pack of NJ sports betting and mobile casino operators before football season kicks off on Sept. 6.

Pennsylvania sports betting is expected to go live within a matter of months, at least at retail locations.

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Nicholaus Garcia

Nick Garcia is a senior reporter for PlayUSA. Garcia provides analysis and in-depth coverage of the gambling industry with a key focus on online casinos, sports betting and financial markets. Garcia has been covering the US gambling market since 2017. He attended Texas Tech University as an undergrad and received a Master of Arts in Journalism from Columbia College Chicago.

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