The American Gaming Association (AGA) secures another member to help spread awareness for its Have A Game Plan public service campaign.
Its newest member, US Integrity, will promote the responsible gambling campaign to its robust network of professional and collegiate sports properties. Based in New York, US Integrity partners with some of the largest sports betting operators and professional sports leagues. Some of the company’s partners include:
- Las Vegas Sands
- SeventySix Capital
- New York Angels
US Integrity is a tech-driven sports betting monitoring company with a mission to grow the legal, regulated sports betting market. US Integrity does this by providing solutions to protect against betting-related fraud and corruption.
Have A Game Plan has a new member
According to an AGA press release, US Integrity President and Founder Matthew Holt said:
“Responsible gaming education goes hand in hand with our mission to protect consumers and competition. We look forward to teaming up with the AGA and Have A Game Plan partners across the sports and gaming ecosystem to help advance this important cause.”
The Have A Game Plan campaign debuted in 2019, bringing stakeholders together around a common educational platform. The campaign focuses on four key responsible gaming principles:
- Set a budget and stick to it
- Keep it social—sports betting is a form of entertainment for adults
- Know the odds
- Play with legal, regulated operators
“Protecting customers and competition integrity is core to the success of a sustainable legal marketplace,” said AGA Senior Vice President Casey Clark.
“From leagues and teams to sportsbooks and tech companies like US Integrity, we’re proud that the broader sports betting ecosystem continues to unite behind Have A Game Plan as we collectively work to advance responsibility in sports betting nationwide.”
US Integrity joins NBA and other high-profile members
US Integrity is the latest high-profile recruit the AGA has brought on board.
In January, the National Basketball Association (NBA) announced it would join the Have A Game Plan campaign to help educate its constituents on responsible gambling best practices. At the time, Scott Kaufman-Ross, NBA Senior Vice President and Head of Gaming & New Business Ventures, said:
“Responsible gaming is an integral component of the NBA’s approach to legal sports betting. Working with the AGA on this initiative is an important part of our multifaceted approach to this critical topic and will provide our teams with tools to make a true impact on responsible gaming education in NBA markets across the US and Canada.”
Additional campaign members include:
|Bally’s Corporation||Gaming Society||New York Knicks||Rush Street Interactive|
|Barstool Sportsbook||Global Payments||New York Jets||SeventySix Capital|
|BetMGM||Major League Baseball||New York Rangers||Sightline Payments|
|betPARX||MGM Resorts International||NHL||Sinclair Broadcast Group|
|Delaware North||Monumental Sports and Entertainment||Parx Casino||Vegas Golden Knights|
|FanDuel||NESN||PGA Tour||Washington Commanders|