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Every casino promises “rewards,” but few players ever see them go beyond free drinks or hotel credits. Then came one Florida man who actually drove away in a brand-new Tesla, all thanks to his Hard Rock Bet points.
Hard Rock Bet’s Matt Primeaux said the goal is to provide rewards customers can cherish.
“We’re proud to offer real-world rewards in our Reward Store, from concert tickets to merchandise to resort getaways, and of course a Tesla. It’s all part of our unmatched rewards experience with Unity, allowing players to play and earn both in person and online and redeem valuable rewards at Hard Rock properties around the world. Congrats to Emilio and his wife; we hope it’s the first of many cars we give away.”
Cashing in big
For Emilio from Boca Ratin, Florida, it wasn’t just luck. He had a plan. He spent months stacking loyalty points on Hard Rock Bet and at nearby Hard Rock casinos. Instead of using them for small perks or merch, he saved every single one until the moment felt right.
When his balance hit 4.9 million Unity points, he made his move. Emilio redeemed them for a shiny Tesla Model Y.
“I thought to myself, hey, I’m already making my wagers, placing my bets. This was just a great opportunity to turn that wagering into something that I could get back. And lo and behold, I committed to winning a car. And it came true. So it’s real. It’s on there. It’s available for anybody. And I’m living proof that it can happen.”
How the Hard Rock Bet reward system works
Hard Rock Bet operates a shared rewards program called Unity by Hard Rock, which ties together its hotels, casinos, restaurants, and betting app. Every time you play a slot, place a sports bet, or stay at a Hard Rock property, you earn Unity Points and Tier Credits.
Those points can be spent in the online Rewards Store, a digital marketplace filled with experiences and prizes ranging from concert tickets and vacations to serious collectibles. And if you’re patient enough, apparently even a Tesla.
How much play does it take?
Hard Rock doesn’t spell out the exact math behind Unity Points, but players earn them steadily the more they play.
It’s safe to say Emilio’s redemption didn’t happen overnight. He likely played for months, maybe years, across multiple Hard Rock locations and the app, always keeping his eye on the big prize.
It’s a slow grind, but in the end, it paid off for Emilio.
