PlayStudios Is About to Turn Loyalty Points Into Real Wins With Upcoming Sweeps Casino

If you’ve ever loved PlayStudios’ loyalty system, playAWARDS, or myVEGAS, you’ll want to tighten your seat belt for this one. The social casino developer is about to launch a sweepstakes casino — and from what we’re seeing, it could go live nationwide by year’s end.

This is not a case of a company following the crowd. PlayStudios has been quietly building its own sweepstakes platform from the ground up. It’s designed to plug directly into the loyalty rewards system that already keeps millions of players coming back. That means every spin will not just give you a shot at Sweeps Coins prizes, but it could also earn you loyalty points redeemable for real-world perks like hotel stays, cruise upgrades, show tickets, and gourmet dinners.

The Countdown Begins: PlayStudios’ Sweeps Casino in Open Beta

Right now, the platform is live in open beta across seven US states. The company says engagement is strong and players are spending more time in the app than expected.

Chief Executive Officer Andrew Pascal has hinted that early results are encouraging enough to aim for a full nationwide launch before the holiday season. This is not a rushed release. What’s that mean for you? No hurried regional rollouts or half-baked gameplay. The team is clearly taking its time to make sure everything works as it should. “We’re seeing clear evidence that our proposition resonates with players.

We’re taking a measured and rigorous approach to scaling, focused on ensuring that when we open the product to all eligible states, the experience is fully optimized and delivers on our high standards, player expectations, and return on ad spend thresholds.”

Pascal said at the Q2 earnings call.

The Legal Gamble Behind PlayStudios’ Upcoming Sweeps Casino

The timing of this launch is particularly interesting. The sweepstakes casino industry has been a minefield since the start of the year. On one hand, we’ve seen operators like B-Two Operations recently return to Alabama and Georgia, showing that some legal risks are clearing up.

On the other hand, the industry is under fire from lawmakers and regulators in many states, including Washington, Michigan and Montana, which have banned sweepstakes casinos entirely.

But that’s not stopping PlayStudios. According to Pascal, they will monitor the landscape and “moderate” spending if risk emerges, noting they’ve already gone through legal proceedings to ensure a smooth rollout. “We go deep into really qualifying what are the regulatory and legal risks are within each of those different markets.”

Top Sweepstakes Casinos to Try While Waiting PlayStudios’ Debut

While some big brands have pulled back or exited certain states under legal pressure, here are some top sweepstakes casinos players can check out in the meantime: