Share 
bet365 Fantasy Sports, developed by international sportsbook and casino operator bet365 in partnership with gamification platform provider LOW6, has launched across the United States and Canada ahead of the 2026 FIFA World Cup.
The free-to-play mobile game is now available to users 18 and older (excluding Washington state in the US) and is designed to expand fan engagement during one of the most anticipated global sporting events, the 2026 FIFA World Cup hosted across the United States, Canada, and Mexico.
Bet $10 Get $365 in Bonus Bets Win or Lose
30% Extra on Same Game Parlay Profit
T&Cs Apply. GAMBLING PROBLEM? CALL 1-800-MY-RESET. 21+
Use Bonus Code: Click to claim promo
Bet $10 Get $365 in Bonus Bets Win or Lose
30% Extra on Same Game Parlay Profit
T&Cs Apply. GAMBLING PROBLEM? CALL 1-800-MY-RESET. 21+
Use Bonus Code: Click to claim promo
Free-to-play model expands interactive sports gaming
bet365 Fantasy Sports combines fantasy competition with collectible card mechanics and real-world player statistics. Users can open daily in-app athlete card packs, build and upgrade rosters, and earn in-game coins to train players and enhance performance.
Players assemble strategic lineups and compete in division-based leaderboards, with outcomes tied to real-life player performance across global sports competitions.
The platform also includes mini-games, referral rewards, and optional subscription features that provide additional in-game currency.
2026 World Cup drives bet365’s strategic launch timing
The rollout comes just before the start of the 2026 FIFA World Cup, which is expected to draw record global viewership and betting activity.
Soccer remains the world’s most popular sport and a core driver of engagement for bet365, making the tournament a key strategic moment for the product launch.
Fantasy platform extends engagement beyond match days
Trip Stoddard, head of business development at bet365, said the platform is designed to deepen fan interaction beyond traditional match viewing.
“We’re thrilled to introduce the launch of the bet365 Fantasy Sports app across North America ahead of the World Cup, a tournament deeply valued by our fanbase,” Stoddard said. “Fantasy creates a fresh way for users to engage with the sports they love.”
Josh Turk, chief strategy officer at LOW6, said the collaboration expands interactive entertainment in sports.
“Together, we’ve built a PvP mobile gaming experience that extends the excitement of the world’s biggest football tournament beyond matchday,” Turk said in a bet365 press release. “It creates new opportunities for fans to engage, compete, and celebrate throughout the entire 2026 FIFA World Cup.”
Sportsbook integrates fantasy and betting innovations
Alongside the fantasy launch, bet365 is rolling out several sportsbook features tied to the tournament, including its Early Payout Offer, which allows customers to win early if their selected team goes up by two goals.
Other features include Sub On Play On, which transfers bets to substitute players at no change in odds, and promotional bonus offers tied to new customer accounts.
