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State of Play
- BetMGM has launched a fresh responsible gambling campaign featuring star athlete Connor McDavid, emphasizing player safety and responsible betting practices.
- The campaign, debuting in the US and Canada, highlights BetMGM’s in-app tools designed to promote healthier gambling behavior, reflecting the operator’s commitment to responsible play nationwide.
BetMGM introduced a new TV and digital ad titled “Mullet Over” on Dec. 15, which stars NHL’s Connor McDavid alongside former player Terry Ryan.
The ad underscores BetMGM’s suite of responsible gambling tools, including deposit and stake limits, integrated across its platforms, which includes sports betting and BetMGM online casino.
Following the success of prior campaigns in Ontario, which saw a 38% year-over-year rise in deposit limit usage and a 55% increase in stake limits, BetMGM aims to reinforce the importance of controlled betting among its US player base.
BetMGM features several tools to help bettors
BetMGM’s campaign signals enhanced focus on responsible gambling with practical in-app features like spending and time limits and the GameSense program.
These tools empower players to manage their betting activities more consciously, potentially reducing problem gambling risks.
The campaign also bolsters BetMGM’s brand reputation and regulatory compliance stance, possibly influencing greater market trust and user retention amid expanding legal sports betting markets across the country.
Based on reporting by Stock Titan.
