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Players at Fanatics Casino in New Jersey now have access to a selection of RubyPlay slots following a new partnership between the two companies. The agreement brings several of RubyPlay’s established games to the operator’s online casino platform, including Mad Hit Mr Coin, Mad Hit Diamonds and Immortal Ways Magic Gems.
The launch further expands RubyPlay’s footprint in the regulated US online casino market, where the company continues to pursue growth through partnerships with major operators. The New Jersey online casino market remains key for the developer after its initial entry into the state in early 2025.
RubyPlay’s portfolio is known for incorporating features such as hold-and-win mechanics, bonus rounds and high-volatility gameplay. The addition of the supplier’s content supports Fanatics Casino’s broader strategy of expanding its game library and increasing player engagement in one of the country’s most competitive online casino markets.
Fanatics expands New Jersey’s online casino content
The partnership provides strategic benefits for both Fanatics Casino and RubyPlay as competition in the US online gambling market intensifies.
For Fanatics Casino, the agreement strengthens two major areas of its growth strategy: expanding its roster of content providers and broadening its overall game selection. By adding more recognizable online slots to its platform, the operator aims to differentiate itself in New Jersey’s crowded iGaming landscape while offering players a more diverse gaming experience.
For RubyPlay, the deal represents another step in its North American expansion strategy. The supplier has increasingly focused on growing its presence across regulated US markets through partnerships with tier-one operators. Expanding with Fanatics Casino further strengthens RubyPlay’s reach in New Jersey, one of the most mature and competitive online casino jurisdictions in the United States.
According to PlayNJ news, Dima Reiderman, chief commercial officer at RubyPlay, said the agreement reflects the company’s continued momentum in North America.
“Partnering with Fanatics Casino is a prime example of how we are growing in North America with tier-one brands,” Reiderman said. “Expanding in New Jersey, where we first launched in the US, makes this a particularly meaningful step and reinforces our commitment to building long-term, high-value operator relationships in key regulated markets.”
Reiderman also highlighted RubyPlay’s “layered content ecosystem,” which includes multiple internal studios designed to support long-term player engagement and provide operators with a broader range of content strategies.
Kieron Shaw, senior manager of casino content at Fanatics Betting and Gaming, said the partnership aligns with Fanatics Casino’s focus on expanding player engagement through premium gaming content.
“Bringing renowned series like Mad Hit and Immortal Ways to our New Jersey customers is an exciting step, and we see strong potential in the partnership moving forward,” Shaw said.
