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Formula 1 announced a new partnership with FanDuel, naming the premier North American online gaming company as its official betting operator in the United States. This marks the first time Formula 1 has partnered with a betting operator in the US.
Integration of real-time odds and data of F1 races
Formula 1 will integrate odds from the FanDuel sportsbook into the F1 Betting Guide and editorial betting content on its website and app. This will provide fans with betting context for every race weekend. Moreover, it will provide real-time insights, bringing fans closer to the action.
FanDuel’s sportsbook will allow fans to engage with their favorite teams and drivers through diverse betting options. Available markets include race winners, head-to-head driver matchups and podium finishes. The sportsbook will unveil new betting options later this year in time for the Formula 1 season.
Karol Corcoran, managing director of FanDuel Sportsbook, said in a PR Newswire press release:
“Being named an Official Betting Operator of Formula 1 marks an exciting step forward as we enhance our sportsbook product to deliver more interactive experiences for fans. Formula 1 generates an incredible amount of real-time data, and our platform is built to turn that into engaging betting opportunities for fans.
This partnership will allow us to deliver even more immersive, data-driven experiences throughout the race weekend.”
Jonny Haworth, director of commercial partnerships at Formula 1, said: “We’re delighted to welcome FanDuel as our new Official Betting Operator in the United States and Canada — markets that continue to increase their love and engagement with Formula 1.
As sports betting becomes an increasing component with how fans, especially in the US, interact with sport, it’s vital we have a strong and well-placed partner to deliver our strategy and fuel our momentum across the market. With tens of millions of fans across the country, FanDuel is yet another avenue that eligible fans can enjoy and experience the thrill of Formula 1.”
FanDuel’s winning formula
FanDuel Group is a subsidiary of Flutter Entertainment, the largest sports betting and gaming operator in the world. It is the premier mobile gaming company in the US, with a presence in all 50 states, 25 retail locations and approximately 17 million customers.
FanDuel Group’s portfolio includes several leading brands, including FanDuel Sportsbook for sports betting, FanDuel Casino for iGaming, FanDuel Racing for horse racing and advance-deposit wagering, and its daily fantasy sports platform. The organization also operates FanDuel TV, a linear cable TV network, and FanDuel TV+, a direct-to-consumer OTT platform.
FanDuel Group is based in New York and has offices in Atlanta, Los Angeles and Jersey City. Beyond the U.S., it has a presence in Canada, Australia, Scotland, Ireland, Portugal and Romania. The company is traded on the New York Stock Exchange under the symbol FLUT.
