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As part of its strategy to increase visibility, 7777 Gaming has partnered with Bragg Gaming Group to deliver top-tier gambling experiences and diverse options to players worldwide.
Under the agreement, 7777 Gaming’s portfolio is now accessible on the Bragg Hub. Players can access these online games through real-money online casino operators integrated with Bragg’s platform.
Global reach for US online casino content
These titles feature exciting themes and innovative mechanics, showcasing the provider’s reputation for premium software, including table games like online blackjack, keno, and bingo. Popular slot titles include Candy Anyway, Cash 100, Cash 20 Bonus Clover, and Thracian Treasures.
The provider also offers engaging instant-win games such as Sea of Treasures, Cash 20x, Zeus Quest, and Break the Vault Now. These games are now available on the Bragg Hub for operators in regulated US online casino markets, alongside new titles like the action-packed Cash Transporter and Cheetah Chase. By blending classic and new offerings, 7777 Gaming caters to diverse player preferences.
This partnership provides an ideal opportunity for 7777 Gaming to showcase its brand globally, delivering rich, high-quality gaming experiences across various jurisdictions. It also builds on the company’s success in Africa, Europe, and Latin America, enabling the online games provider to offer its creative options to a broader audience.
Executives highlight online casino partnership goals
Executives from both companies expressed enthusiasm about the collaboration. Elena Shaterova, chief commercial officer at 7777 Gaming, said,
“Our partnership with Bragg Gaming Group marks a significant new chapter for our organization. Together, we can deliver engaging, compliant content designed for long-term success in some of the most competitive markets worldwide.”
Hristofor Hristov, commercial director of aggregation at Bragg Gaming Group, welcomed 7777 Gaming, describing their content as creative and forward-thinking. “Their portfolio offers fresh variety and innovative mechanics for both operators and players, perfectly aligning with Bragg’s mission to provide engaging, high-performing gambling experiences,” Hristov said.
Bragg’s continued growth in a global online casino industry
This partnership is Bragg’s second major deal in 2025. Earlier, the company partnered with Fanatics Casino, launching in Michigan, New Jersey, and Pennsylvania in July. Through this collaboration, Bragg’s casino games, developed by in-house studios like Indigo Magic, Atomic Slot Lab, and Wild Streak Gaming, are available in these three big online gambling states.
Bragg reported a 4.9% revenue increase in Q2 2025, rising from €24.9 million to €26.1 million compared to Q2 2024, with a 21% year-on-year revenue growth. Proprietary content accounted for over 40% of this increase, despite stricter gambling regulations in the Netherlands.
CEO Matevž Mazij noted that rising gaming taxes in markets like the Netherlands, Brazil, and Romania have led Bragg to prioritize cash flow and improved margins over aggressive expansion. However, the company continues to see growth in the US and Latin America. With the 7777 Gaming partnership, Bragg anticipates further revenue growth in the final months of 2025 and beyond.
