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The social casino landscape continues to expand, and now the NFL is getting involved.
Through a collaboration with Aristocrat Leisure Ltd. and its social gaming division, Product Madness, the first NFL-licensed social, free-to-play slot game has launched.
The name of the game: NFL Super Bowl Slots.
The game is available to players 18 and older. In addition to being NFL-licensed, the NFL Players Association is backing the title, with Dallas Cowboys edge rusher Micah Parsons serving as the game’s ambassador.
Inside the Madness: Product Team Talks Social Slot Innovation
With NFL Super Bowl Slots, players can choose from any of the league’s 32 teams. The game offers daily challenges and bonuses, with the ultimate goal of earning “Hall of Fame” status after starting as a “Prospect.”
“With NFL Super Bowl Slots, we set out to do more than just build a game — we wanted to create a new way for fans to experience the sport they love,” said Matt Labbat, senior vice president and head of Product Madness, in a news release. “Every detail was crafted to channel team pride and authenticity into one free-to-play mobile game experience.”
NFL Sees Big Play Potential in Free-to-Play Online Slot Market
In addition to Labbat, Ed Kiang, the NFL’s vice president of gaming, echoed the excitement of Product Madness.
“NFL Super Bowl Slots represents a fresh take on gaming that will reach new fans who can engage with their favorite teams through exciting and interactive gameplay,” Kiang said.
“Through our partnership with Aristocrat and the expertise from Product Madness, we can provide fans 18 and older with a free-to-play gaming experience at their fingertips, keeping them engaged with our sport while enjoying the liveliness and enthusiasm embedded in social casino entertainment.”
NFL Players Inc. President Matt Curtain also weighed in.
“Every football fan knows the thrill of watching their favorite NFL superstar win on the field,” Curtain said. “Through this collaboration with Aristocrat and Product Madness, we have a unique opportunity to bring that feeling to life in the social casino space.”
Inside the NFL’s First Social Slot Game
According to the Product Madness news release, players will encounter “familiar sights and sounds of the NFL” immediately upon downloading and opening the game.
Bonus features include “Quarterback Rush” seasons and “Daily Drills.”
Product Madness emphasized that outcomes are random but said “every element of the gameplay is curated to recreate the competitiveness and pride of gameday.”
Beyond Jackpots: NFL Builds on Its Social Casino Partnership
The launch of NFL Super Bowl Slots follows the NFL’s 2021 exclusive global licensing agreement with Aristocrat. That deal led to the rollout of land-based NFL-themed slot machines at casinos beginning in 2023.
The land-based title, NFL Super Bowl Jackpots, offers progressive jackpots of up to $1 million.
