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State of Play
- A New Jersey appeals court has declined BetMGM’s request to dismiss a lawsuit over an alleged unauthorized casino promotion rule change, keeping the trial on schedule for March.
- This case highlights ongoing legal scrutiny of online gambling operators’ promotional practices, an issue that resonates with players nationwide seeking clarity and fairness in contests.
A dispute on a BetMGM online casino party site where a high-roller joined a month-long contest 11 days late will go to trial on March 9. A judge recently ruled against BetMGM, which sought a dismissal of the lawsuit.
Customer Larry Murk wagered approximately $350,000 based on a contest’s advertised terms rewarding total wagers, not net winnings. However, the late entry, VIP player MJBroker11969, wagered roughly $800,000, affecting standings. Murk claims BetMGM’s decision to count the VIP’s wagers mid-contest constituted an unannounced rule change, violating the original contest rules.
BetMGM cites its terms allowing rule modifications announced via posted amendments.
Plaintiff seeks $2.5 million in damages under New Jersey’s Consumer Fraud Act and remains set for trial in New Jersey Superior Court in March.
Outcome could affect online casino contests moving forward
This case underscores the importance of transparent and consistent promotional rules in online gambling. Operators may have contractual clauses allowing changes, but lack of clear communication can lead to disputes and mistrust.
A ruling against BetMGM could reinforce stronger regulatory oversight and clearer standards for contest disclosures nationwide.
The trial’s progression signals that courts are taking consumer protections seriously, potentially altering how operators structure and publicize promotions. Players should remain vigilant about terms and reported changes, especially in high-stakes VIP contests.
Industry watchers expect this case to set precedent for consumer rights and operator responsibilities in promotional contests.
Based on reporting by Melanie Porter for Gambling News.
