OpenBet has facilitated the launch of Sports Illustrated‘s first retail sportsbook in partnership with 888.
The US sportsbook is powered by OpenBet’s retail solutions and is situated within Michigan’s Island Resort & Casino in Harris.
In an OpenBet news release, Howard Mittman, US President at 888holdings, commented:
“Our alliance with OpenBet to power Sports Illustrated Sportsbook celebrated with this launch, paints a promising future for the retail betting landscape in Michigan. As we stand on the cusp of this exciting new chapter, our collective vision and expertise are set to redefine customer experiences.”
OpenBet, a content platform and service provider to the sports betting industry, is part of the global Endeavor network.
Sports Illustrated’s new retail sportsbook created through collaboration
Through its parent company, Authentic Brands Group, Sports Illustrated teamed up with 888 in 2021 to create a new retail sportsbook.
After launching the digital sportsbook, OpenBet was selected as the partner to support the operator’s journey into the retail space.
The operator’s sportsbook, which will be within the Hannahville Indian Community’s casino in Michigan, features:
- OpenBet’s retail solutions
- Advanced betting counters
- Self-service kiosks
OpenBet’s comprehensive Trading System “seamlessly” integrates these features.
The company’s press release states that this collaboration further solidifies OpenBet’s position as the “trusted sports betting provider” to US operators.
OpenBet offers a safe and secure sports betting environment
In the OpenBet press release, Deb Krupinski, US Vice-President at OpenBet, said their team is “delighted” to partner with 888 and Sports Illustrated Sportsbook to power their first-ever retail launch.
Krupinski said: “Customers at the Island Resort & Casino in Michigan can now immerse themselves in the ultimate sports betting experience in a safe and secure environment.”
Visitors can take advantage of an array of sports betting options, including:
- Same-game parlays
- In-game wagering
- Player props
Krupinski added: “Delivering this landmark retail platform for such an iconic brand is a significant milestone for OpenBet and underscores our commitment to ensuring our partners are equipped with cutting-edge technology and unrivaled content.
We’re excited about the future and eager to see the successes this launch will bring.”