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Known for offering an extensive gaming library, Hard Rock Bet continues to strengthen its portfolio with new additions. In September, the platform launched the exclusive 9 Nekos of Fortune slot from Games Global.
Building on that momentum, Hard Rock Bet New Jersey partnered with popular game provider Octoplay, integrating its slot titles into the casino’s platform. With this partnership finalized, New Jersey players can now access all of Octoplay’s slots.
This marks Octoplay’s third US online casino collaboration in two months, as it seeks more US partnerships to expand in North America.
Inside the Octoplay-Hard Rock Bet NJ online casino deal
Octoplay’s agreement makes its online slots portfolio available on Hard Rock Bet. Players can now enjoy titles like 777 Hot Reels and Eggsponential in the casino’s catalog.
Hard Rock Bet’s library grows with Octoplay’s diverse themes and game mechanics, enhancing its appeal to online slots players seeking new experiences.
This partnership strengthens Hard Rock Bet’s position in a competitive New Jersey online casino market.
Octoplay’s rapid online casino expansion and bold marketing
Octoplay is swiftly expanding into regulated markets, holding licenses in 12 jurisdictions. Recent deals with Midnights in the UK, Danske Spil in Denmark, and its third US partnership with Hard Rock Bet in two months highlight its momentum in the European and North American online gambling markets, positioning Octoplay among top US casino service providers.
Octoplay’s bold marketing sets it apart. At SBC Lisbon, a robot greeted attendees, and a mock perfume ad with CEO Carl Ejlertsson sparked buzz. Blending humor and bold advertising, Octoplay builds an innovative brand.
Octoplay, Hard Rock Bet leaders share partnership vision
CEO Carl Ejlertsson, formerly of Red Tiger and Evolution, founded Octoplay in 2022. Chairman Gavin Hamilton, ex-CEO of Red Tiger and executive at NetEnt and Evolution, excels in regulated market expansion. Their expertise drives Octoplay’s online casino strategy.
Ejlertsson called Hard Rock Bet an ideal partner for its growth and brand, eager for a long-term US collaboration. Rich Criado, vice president of casino at Hard Rock Bet, stressed its focus on engaging experiences, with Octoplay’s slots adding variety to their 3,300-title app. This vision fosters a partnership benefiting players and brands.
