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Gaming creator 4ThePlayer is the latest operator to take advantage of the booming US online casino industry. Having secured an operational license from the Pennsylvania Gaming Control Board (PGCB), 4ThePlayer will launch its online slots in the Keystone State.
Chris Ash, co-founder and business development director at 4ThePlayer, said in a news release that the company’s offerings in Pennsylvania are expected to thrive based on the positive reception in other states:
“I am thrilled we can bring our unique gaming experience to the players of Pennsylvania. After the success we have seen with these titles in other states, we are excited for players in Pennsylvania to play them!”
Some of 4ThePlayer’s titles that will be available to Pennsylvanians include:
- 4 Fantastic Lobsters
- 9k Yeti
These titles will be available through Gaming Realms, its platform partner.
Key takeaways
- 4ThePlayer launched its online slots in the PA online casino market, making it the fourth state in its US expansion.
- The expansion into Pennsylvania is part of a broader plan to capture the US market, with successful launches already in New Jersey, Michigan and Connecticut.
- Pennsylvania has shown a significant increase in online casino participation, as reflected in the state’s financial reports, and 26.9% year-over-year revenue growth in April.
Strategic expansion, partnerships likely to drive 4ThePlayer’s US growth
This recent development is part of the British gaming creator’s plan for expansion in the US market. Pennsylvania, the latest state in the expansion, has shown a growing interest in online casinos.
A study by Penn State University revealed that the state, which only launched iGaming in 2021, experienced a 16% increase in online casino gambling participation last year.
New Jersey happens to be the hub of iGaming, and the operator made sure this was one of the first states in which it debuted. Its offerings have been available in Michigan and Connecticut, which are also legal online casino states.
From its entrance in the US through Michigan, the operator has partnered with some of the top gaming providers, including DraftKings, Caesars, BetMGM, FanDuel and Golden Nugget.
For now, the operator will focus on the four legal states it is licensed in. Henry McLean, co-founder and commercial & marketing director at 4ThePlayer, told PlayUSA via email that “at present, this is the final state we have been focusing on, having already established our presence in Pennsylvania, New Jersey, Michigan and Connecticut. We remain hopeful that additional states will open in the near future, and we will certainly consider expansion into those markets as and when they do.”
What is 4ThePlayer?
A United Kingdom-based brand, 4ThePlayer was founded in July 2018 by Ash, McLean, commercial and marketing director, and Andrew Porter, chief executive officer.
The company holds a UK Gambling Commission (UKGC) license, ensuring its operations comply with regulatory standards. It launched its first game in November 2019, marking its entry into the competitive online gaming market.
The brand focuses exclusively on creating games for adult audiences, ensuring that their content is suitable for those of legal gambling age. This commitment to adult-oriented design has brought about some of their popular titles:
- 7 Gold Fruits
- 5 Wild Buffalo
- 3 Secret Cities
- 6 Wild Sharks
Increased online casino participation boosts revenue growth in Pennsylvania
The increased rate of iGaming players has also resulted in higher player spending, as evidenced by the state’s gaming financial report. PA online casinos experienced steady, consistent growth in the first three months.
However, Pennsylvania’s April 2024 gaming figures slightly decreased from March’s, dropping to $212.2 million. Despite this, online gambling revenue still represented a 26.9% year-over-year increase.
