AI-Driven Sports Tech Firm Rithmm Anounces US Launch

Written By J.R. Duren on September 19, 2023
American Football and Outline of Football Player with Rithmm sports betting app logo

Rithmm, Inc., an AI sports betting tech firm based in Boston, announced its app launch after a year of testing, feedback, and updates.

The app allows users to build their statistical models that predict the outcome of a game, including which team or player wins, the score, and win probability.

The app provides betting analytics for NFL, college football, WNBA, NBA, and men’s college basketball games.

Rithmm app offers tools intended to help bettors find an edge

Rithmm’s app provides two membership options, Core and Premium, that provide a host of tools to help sports bettors identify bets that give them an edge based on the models they construct.

Users select a sport and then weigh five different factors: running, passing, offense, defense, and ranks. The app then takes more than three years of data to make predictions and compare the data to sportsbook lines.

The result, a “model,” provides users with recommended bets that include:

  • Picks
  • Predicted scores
  • Win probability
  • And an edge grade that’s either green (good) or yellow (marginal)

Simply put, Rithmm is a data tool sports bettors can add to their arsenal of data as they evaluate wagers.

In a Rithmm press release CEO Megan Lanham said:

“The official launch of Rithmm is the culmination of our vision, hard work, and passion. The invaluable insights shared by our beta testers have been instrumental in shaping Rithmm into the exceptional platform it is today.

With the Core and Premium offerings and our groundbreaking NFL product, we are excited to usher in a new era of personalized, immersive betting experiences for our users.”

App membership costs up to $999.99 per year

However, that luxury comes at a cost. The app has two membership tiers, Core and Premium. Core, which includes the model-building mentioned above, is $29.99 per month or $299.99 per year.

Premium, which includes all of Core’s features plus advanced stats, alternate odds, and other benefits, is $99.99 per month or $999.99 per year.

AI sports betting data apps lag behind online sportsbooks

Over the past three years, US sports betting has seen the launch of hundreds of sports betting apps. Companies like FanDuel and DraftKings have their launch strategies nearly perfected, allowing them to build an app and meet state and federal requirements with relative ease.

However, predictive analytics apps like Rithmm and far less prolific. To put it another way, there are hundreds of apps for making bets, but far fewer options for in-depth predictive data. Some options include Quarter4 and BetQL.

Additionally, missing from Rithmm’s press release was any data about the app’s success rate from sports betting. So, while the app sounds like it could be a helpful tool for the average sports bettor, its effectiveness is unknown.

Photo by PlayUSA
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J.R. Duren

J.R. Duren has covered the gambling beats for more than a dozen states for Catena Media since 2015. His past reporting experience includes two years at the Villages Daily Sun, and he is a first-place winner at the Florida Press Club Excellence in Journalism Contest.

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