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Caesars Entertainment Inc. (NASDAQ: CZR) has recently announced a “comprehensive upgrade” to its Caesars Palace Online Casino app on iOS and Android. The new-look of the app is now live and available to players over 21 who can access thousands of online casino games from:
- New Jersey
- Michigan
- Pennsylvania
- West Virginia
- Ontario (Canada)
Key takeaways:
- This revamp of Caesars Palace Online Casino focuses on popular online casino games, allowing players to get closer to thousands of online slots, table games and live dealer variants.
- Caesars advanced its Caesars Palace Online Casino app to offer a virtual recreation of a real-life casino floor and added new features.
- Caesars signed several agreements recently, including the launch of NHL Blackjack in collaboration with the NHL.
Online casino’s new functionality ideal for players who know what they want
The company says the new version of the app offers a “clean and layered” user experience inspired by the casino floor at Caesars Palace Las Vegas. The new app layout features areas devoted to specific game types.
The Caesars Palace Online Casino app’s new functionality allows players who know what they wish to play to access their favorite games quickly. The app upgrade is also convenient to discover new games.
Besides navigating their search quickly, players can browse hundreds of titles or use a search tool to find a specific title or game collection. More games have also been added to the collection, including Games Global’s recently launched Caesars Palace Frenzy.
Some of the newly upgraded app features include:
- Multi-lobby navigation: Provides a player-first experience to explore curated lobbies featuring popular games
- An experience “For You”: Gives users an option to quickly access a “For You” tab to pick up where they left off.
- Lightning-fast functionality: Allows players to instantly find any game from anywhere in the app.
Ricardo Cornejo Rivas, vice president of online gaming at Caesars Digital, told PlayUSA:
“The vision for our upgrade to the Caesars Palace Online Casino mobile app was inspired by our continued commitment to create an experience that puts the casino player front and center. The upgraded mobile app has advantages that are new to iGaming products in North America, with the most impactful being the industry-first multi-lobby navigation layout that is anchored by curated lobbies dedicated to popular game concepts, including slots, table games, and Live Dealer. We’re excited about the opportunity that this new functionality provides, allowing us to cater to the interests of our players while continuing to innovate with compelling online casino content they enjoy, much like a traditional real-world casino floor.”
All casino members can also continue to earn Caesars Rewards points every time they play online.
Caesars also enforces an enhanced 21+ gaming policy that mandates Caesars Rewards accounts are only available to individuals 21 and older. The operator is one of the rare examples offering online gambling and in-person wagering only to players 21+.
It received the prestigious RG Check accreditation from the Responsible Gambling Council for achieving the highest standards for its responsible gambling practices.
Caesars Palace Online Casino upgrade is only the company’s latest achievement
Caesars has signed several deals and agreement extensions in recent weeks and months.
In March, Caesars and the NHL agreed to a multiyear deal allowing the operator to offer NHL-branded online slots to its players. The two gaming entities renewed their partnership last month. Now, Caesars remains the league’s official sports betting and gaming partner.
The mutual agreement paved the way for Caesars NHL Blackjack’s launch just before the 2024 Stanley Cup Playoffs in April.
Also, last month, Caesars partnered with Greentube to deliver new content in New Jersey and Michigan. According to the contract, Greetube games were added to Caesars Palace Online Casino and Caesars Sportsbook & Casino.
