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EPIC Global Solutions and Bally’s have announced a three-year partnership to promote responsible gaming and improve community impact.
The companies expect the collaboration to position them as leaders in responsible gaming within the US online gambling industry.
The announcement comes in September, the US Responsible Gaming Education Month (RGEM), which is used to increase awareness and promote responsible gambling tools and innovations to create a safer and more sustainable gambling environment.
Key takeaways
- The partnership will promote responsible gaming practices and raise awareness about the potential negative effects of gaming.
- Bally’s US employees working on the casino floor and in customer service will receive training from EPIC, a gambling harm consultancy company.
- The two organizations will also create social media and digital campaigns.
Bally’s and EPIC intend to create a safer gaming environment
The partnership between EPIC Global Solutions and Bally’s aims to create safer and more enjoyable gaming environments.
With EPIC’s innovative “lived experience” approach, the two companies plan to educate multiple partners in the US gambling industry and the UK.
Robeson Reeves, CEO of Bally’s Corp., said in the company’s news release:
“Bally’s and EPIC Global Solutions are committed to setting new standards for responsible gaming with a three-year commitment. Together, we are creating safer and more enjoyable gaming environments through educating multiple partners in the gaming ecosystem, harnessing the power of EPIC’s lived experience approach in both the UK and US.”
As the press release further states, the partnership will focus on promoting responsible gaming practices and raising awareness about the potential effects of gaming.
By emphasizing the importance of responsible gaming, EPIC Global Solutions and Bally’s strive to minimize gaming’s negative impact and ensure a more responsible approach within the industry.
EPIC’s training to benefit Bally’s casino teams
Bally’s Casino employees in the US will receive EPIC’s lived experience perspective training. The training will benefit teams on the casino floor or in customer service roles. The aim of the training is to empower Bally’s employees to make informed decisions and better engage with customers, keeping users’ well-being in mind.
By working closely, the two organizations hope to set new standards for responsible gaming. Paul Buck, CEO and the founder of EPIC Global Solutions, said in the news release: “We are excited to partner with Bally’s to drive positive change in the gaming industry.
“By leveraging EPIC’s lived experience approach, we can make a significant impact on responsible gaming practices globally.”
The two organizations will also engage to create social media and digital campaigns. Such initiatives provide clear advice on responsible gaming best practices and the potential consequences of gaming.
Last year, EPIC teamed up with Major League Baseball and Entain Foundation US to create a program aimed at educating minor league players on the risks associated with gambling.
