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BetMGM Adds New Online Casino Games By GameCode In NJ And Michigan

Written By Katarina Vojvodic | Updated:
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BetMGM announced a partnership with GameCode, a well-known iGaming company focused on the North American market.

The contract includes the launch of:

  • Boom Boom Boom
  • HammerCash
  • Gold Gold Gold series
  • Super3 series

For now, the games are available to BetMGM players in New Jersey and Michigan, two of the top three markets for US online casinos.

With BetMGM involved in the early process, GameCode titles show great early numbers

According to BetMGM’s news release, Boom Boom Boom and other GameCode titles have already proven to be strong performers in their first few weeks of launch at BetMGM Casino.

Oliver Bartlett, VP of gaming product and content at BetMGM, told PlayUSA:

“It’s been a real pleasure working with GameCode from the start of the process. Keeping us (the operator) informed at every juncture, in relation to their licensing process and most crucially, their game creation. Involving operators from Day 1 can really give a game producer the edge.

With us being involved in the process more than normal, we’ve been able to share our ‘wish list’ of inclusions and show in more detail what players are enjoying in the market. This has all resulted in a seamless launch and some fantastic early numbers in crucial metrics such as rounds per player and average bet.”

GameCode online slots available to BetMGM players in NJ and Michigan

GameCode’s online casino games are already available through direct integration at BetMGM in Michigan and New Jersey.

BetMGM also plans to offer GameCode’s entire portfolio of games in all of the US online casino markets where it operates, pending regulatory approvals. That means Pennsylvania and West Virginia could be next to feature GameCode titles.

GameCode focuses on a ‘unique understanding of the market’

According to the news announcement, GameCode’s portfolio of online slots is built on “innovative” and “one-of-a-kind” mechanics. The company’s deep understanding of players’ tastes enables it to develop games that deliver an immersive experience.

GameCode CEO Matt Hanski said via BetMGM’s news release: “At GameCode, we focus on creating good games rather than disposable online gaming content. With experience gained in North American land-based casino, we provide a unique understanding of the market and player needs. We aim to make an impact with each title we release and so far we do so.”

The initial lineup of titles includes:

  • Gold Gold Gold Miners Way
  • Gold Gold Gold Lions Way
  • CashPile
  • Triplestones

GameCode’s top-performing game, Boom Boom Boom, is an American-themed 5-reel, 3-row online slot featuring wild multipliers and the Hold and Respin feature.

BetMGM Casino has been expanding its online games portfolio

GameCode’s agreement isn’t the only novelty coming from BetMGM this week.

BetMGM just announced the release of the Excalibur online slot developed by Win Studios, Entain’s in-house iGaming developer. The game features imagery and “bright lights” of Excalibur Hotel & Casino in Las Vegas, owned and operated by joint-parent company MGM Resorts (NYSE: MGM).

BetMGM recently launched slots inspired by its resorts, Luxor Hotel and Casino, Bellagio and MGM Grand. More precisely, the iGaming giant released Luxor Fortunes, Bellagio Fountains of Fortune, and MGM Grand Millions.

Similar to the launch of GameCode content, the games were live only in Michigan and New Jersey when they were published.

Photo by PlayUSA
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Written by
Katarina Vojvodic

Katarina Vojvodic is a lead writer for PlayUSA who lives in Toronto. Vojvodic provides coverage of the US gambling industry with a focus on US online casinos. Previously, she covered Ontario’s online gambling industry for Vojvodic holds a master’s degree in journalism from the University of Belgrade. Outside working hours, she can be found near the water with her husband and their two kids.

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