Share
New Jersey and Michigan online casino players no longer have to travel to Las Vegas to experience the Luxor Hotel & Casino.
BetMGM (NYSE: MGM) announced it has launched Luxor Fortunes, an online slot game that features the Luxor, an iconic pyramid-shaped hotel on the Las Vegas Strip.
BetMGM Casino developed the game in partnership with well-known game developer Light & Wonder. The game is live only in Michigan and New Jersey at the time of publishing.
BetMGM Vice President of Gaming Product and Content Oliver Bartlett said in a BetMGM press release that the new game is part of the company’s push to base games on real-life MGM locations:
“Luxor Fortunes is a perfect example of BetMGM’s omnichannel ability to create games based on iconic MGM Resorts properties. Luxor Fortunes already has enjoyed early success at BetMGM.”
New online slots game mirrors a BetMGM all-time banger
Luxor Fortunes is a 5×3 reel online slots game with 234 ways to win. The game prominently features Luxor Hotel & Casino in the game along with an “ancient Egypt” theme.
BetMGM noted that Luxor Fortunes is modeled after 88 Fortunes. This was a 2017 title that a leading industry expert said was “one of the most successful games in the North American gaming landscape.”
Rob Procter, vice president of game development at Light & Wonder, said his company is “proud” to launch Luxor Fortunes in New Jersey and Michigan, two of the top three iGaming states in the country.
“The ideation, creation and level of quality in this game is testament to the long-standing and growing relationship Light & Wonder has with BetMGM,” Procter said. “We are excited to see how players respond to this epic game.”
The new game adds to BetMGM’s push to grab as much market share in New Jersey and Michigan as possible. The competition in those two states is tough, as they’re both in the top three for handle and revenue in the US online casino market.
BetMGM Casino continues attention-getting game releases
BetMGM’s online casino library has multiple games that directly draw from well-known casino and game-show brands. For example, the company launched Borgata Arcade late last year, a game that integrates BetMGM’s Borgata Hotel Casino & Spa property in Atlantic City.
BetMGM has launched titles with branding from Buffalo Wild Wings, Wheel of Fortune, and the NHL.
