Share
There are a lot of features common across most real-money online casino apps. One of the ways for the operators of such apps to differentiate their products is to offer exclusive slot games. Caesars Digital (NASDAQ: CZR) has pushed forward in that regard in two states.
Players on Caesars Palace online casino in New Jersey and Caesars Sportsbook & Casino in Michigan can check out Boardwalk Slots Bankers & Cash, an exclusive title produced by Bragg Gaming. The game incorporates several aspects of previous popular slots.
Caesars expands exclusive online slots library in Michigan and New Jersey
According to a press release from Bragg Gaming Group, Boardwalk Slots Bankers & Cash is only available on Caesars Digital’s platforms in Michigan and New Jersey. The release also points out that the game features “artwork from Bragg’s popular slot title Bankers & Cash and combines it with the evocative Boardwalk Slots brand owned by Caesars Digital.”
The title consists of a three-reel slot game with a free spin feature. If a player triggers the free spins, scatter symbols expand the reels to 5×3 with a chance to win “mega cash prizes.” The release mentions personalized rewards as well.
While this is a new game for Caesars players in two states, exclusive online casino experiences are far from new for Caesars players. In September 2023, Bragg and Caesars Palace introduced the exclusive Lady Luck Casino Egyptian Magic slot title.
Additionally, Caesars Palace introduced its first cross-platform slot game, Rakin’ Bacon Odyssey, in New Jersey in January. At this time, it’s unclear if such experiences will become more common for players in Pennsylvania and West Virginia.
Exclusive online slot titles becoming more common for US casino apps
There are major online casino content studios that work with multiple online casinos. Among those are IGT, Light & Wonder, and White Hat Gaming. For them, the beauty of having several such partnerships is that they allow those studios to enjoy multiple revenue streams from the same content.
However, there is an upside to creating exclusive content for specific partners for companies like Bragg, too. That is because studios like Bragg can demand a premium price for such content. For the purchasing party, exclusive online slots can pay off in multiple ways.
Any revenue the game brings in helps recoup the production cost. Beyond that, exclusive games are tailor-made for online casino operators to market themselves with. To what degree such campaigns are successful is uncertain, however.
Regardless, nearly all brands boast exclusive titles and are doing so more often. Amid a landscape of online casino game libraries that are somewhat interchangeable, such games are a way to offer some variety.
