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Through a partnership with BetMGM Casino, B2B content provider Inspired Entertainment, Inc. will bring its MGM Bonus City Hybrid Dealer game to Michigan.
In a press release, Inspired Entertainment CEO Brooks Pierce expressed excitement over the launch of MGM Bonus City in Michigan. He highlighted the game’s potential to redefine the iGaming experience and improve the partnership with BetMGM, Pierce said:
“This game embodies the fusion of cutting-edge technology, engaging gameplay, and robust branding opportunities, setting a new standard for the iGaming experience.
By integrating live dealer elements with dynamic virtual environments, we create a truly unique gaming experience.”
Key takeaways
- BetMGM Casino and Inspired Entertainment (NASDAQ: INSE) have collaborated to launch MGM Bonus City, a hybrid dealer game.
- MGM Bonus City hybrid dealer game combines live elements with virtual reality.
- BetMGM has demonstrated commendable financial growth, with a 9% increase in net revenue year-over-year in the second quarter of 2024.
About MGM Bonus City, a hybrid dealer game
BetMGM Casino exclusively launched MGM Bonus City in New Jersey in October 2023. The game blends live dealers with virtual reality to create a great, game-show-style experience.
Using advanced technology, real dealers are superimposed onto virtual backgrounds, giving players the thrill of a live casino while enjoying interactive graphics.
The game features a spinning wheel with eight possible outcomes, including four bonus rounds themed after iconic MGM Las Vegas (NYSE: MGM) resorts:
- New York-New York
- Luxor
- MGM Grand
- Bellagio
To add excitement, a random multiplier can boost winnings. Vice President of Gaming Product & Content, BetMGM Oliver Bartlett said:
“MGM Bonus City is an immersive experience for players and Inspired did a fantastic job combining virtual and live elements. MGM Bonus City is a superb addition to BetMGM Casino, and we’re excited to continue the rollout across states we are live as regulations allow.
BetMGM delivers strong Q2 performance, expands market dominance
BetMGM Casino is rapidly growing its presence across the United States, offering over 2,800 casino games and hosting some of the biggest state-specific jackpots.
The company has been on a roll, spreading its wings to new states and seeing serious cash flow. The company’s net revenue climbed 9% year-over-year in the second quarter of 2024, surpassing the previous quarter’s growth.
This upward trend is driven by a growing user base, with iGaming’s monthly active users increasing by 18% compared to last year.
As a result, BetMGM has positioned itself as a market leader. BetMGM’s financials for the first half of 2024, show a 22% share of the US iGaming market and a combined 13% share in both iGaming and sports betting across the US and Ontario.
BetMGM CEO Adam Greenblatt expressed satisfaction with the company’s strong and profitable iGaming performance. To capitalize on this success, BetMGM plans to increase its marketing efforts in the second half of the year.
