Stardust Online Casino Relaunched In New Jersey By Boyd Gaming

Written By Katarina Vojvodic on June 6, 2023
Stardust Online Casino Relaunches in NJ

Two years after Boyd Gaming and FanDuel launched Stardust in New Jersey, the online casino will launch again.

In 2021, Boyd teamed with Atlantic City‘s Borgata Hotel Casino & Spa and FanDuel to bring the Stardust brand to the NJ online casino market. At the time, FanDuel rebranded its existing Betfair online casino in New Jersey into Boyd’s Stardust brand.

Taking over the former Stardust online accounts in early March, FanDuel will continue to offer online gambling in New Jersey. The new Stardust will run and report revenue under Borgata’s NJ casino license.

In November 2022, Boyd purchased Pala Interactive in a $170-million deal. Pala’s users’ accounts then moved to the new Stardust Casino NJ.

No details about Stardust online casino in Pennsylvania

According to FanDuel’s initial plans, the operator aimed to rebrand its existing Betfair Casino in New Jersey under Boyd Gaming’s Stardust brand. At the same time, Boyd planned to launch Stardust online casino in Pennsylvania. But no additional details have been released about it so far.

Like Stardust NJ online casino, the Pennsylvania casino would be linked to Boyd Gaming’s B Connected player loyalty program. It allows players to earn B Connected points and credits on their Stardust Casino accounts.

In 2016, Boyd sold its 50% share of Borgata to its Atlantic City operating partner, MGM Resorts International, in a $590-million deal.

Founded in 1975 and headquartered in Las Vegas, Boyd Gaming owns and operates 27 casinos and racinos across the US.

Atlantic City’s most profitable casino, Borgata, is celebrating its 20th anniversary this year.

Glitz, glamour and nostalgia of old Las Vegas

According to the company’s news release from 2021, the joint venture was announced as a “tap into the golden age of gaming.” Amy Howe, president of FanDuel Group, said in a news release:

“The new Stardust Casino will retain all of the great games that customers love on Betfair Casino while incorporating a new stylish look that captures the glitz, glamour and nostalgia of old Las Vegas.”

The initial gaming options included interactive slots, blackjack and roulette.

Stardust goes way back

Construction on the famous resort and casino started in 1954 on a land that would later become the Las Vegas Strip. Stardust first opened to the gaming public in 1958.

Boyd acquired Stardust in 1985 and continued to run the casino until 2006. After the 2008 economic recession, the owner postponed plans to demolish the original building and build an Echelon Place. The Genting Group purchased the land in 2013 to build a $4.3-billion-dollar Resorts World Las Vegas.

In the meantime, Boyd Gaming kept the rights to the iconic Stardust brand.

Photo by Shutterstock
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Katarina Vojvodic

Katarina Vojvodic is a lead writer for PlayUSA who lives in Toronto. Vojvodic provides coverage of the US gambling industry with a focus on US online casinos. Previously, she covered Ontario’s online gambling industry for Vojvodic holds a master’s degree in journalism from the University of Belgrade. Outside working hours, she can be found near the water with her husband and their two kids.

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