Share
Brian Christopher, the live-streaming magnetic slots maven with a huge social media following, has joined BetMGM (NYSE: MGM) as a brand ambassador.
Among the terms of the deal is an exclusive partnership between Christopher and BetMGM in which his online casino live streams will only take place on BetMGM’s Online Casino platform, a BetMGM spokesperson told PlayUSA.
In theory, the move will bring Christopher’s considerable social media following to BetMGM and attract new followers, too. BetMGM Vice President of Gaming Product & Content Oliver Bartlett told PlayUSA in an email:
“BetMGM is honored and excited to be Brian Christopher’s exclusive home for regulated, real-money online casino streaming.
Brian Christopher brings so much excitement and a loyal fanbase.”
Those interested in watching Christopher’s BetMGM online casino live streams can go to BetMGM.com/bcslots and follow BetMGM and Christopher on their social media channels.
Key takeaways
- Brian Christopher will play only BetMGM online casino titles during his online slots live streams.
- The slots influencer has eight million followers across his platforms.
- The partnership will provide BetMGM Casino with a vast pool of potential customers it can leverage in key iGaming states such as Michigan, New Jersey, and Pennsylvania.
Partnership can boost BetMGM’s US online casino profile
Christopher is the premier slots social media influencer. Operating under the brand “Brian Christopher Slots,” his videos have garnered over one billion views and his social media platforms have around eight million followers.
That pool of slots fans can only benefit BetMGM’s US online casino profile. The company offers iGaming in four of the seven available markets in the country, including the top three markets: Michigan, New Jersey and Pennsylvania.
Those three states combined for more than $515 million in online casino revenue in May. You can see how revenue compares across US markets with our online gambling revenue tracker.
Each state is home to multiple big-name online casinos. Operators in those states are continually looking for an edge. Typically, operators find that edge by cycling new slot titles through their online casinos via partnerships with game studios.
BetMGM’s Christopher partnership breaks free from the typical strategy, bringing a massive pool of followers from which the casino giant will likely gain tens of thousands of new customers.
But it’s not just BetMGM that will benefit from the partnership — the slots influencer said in a BCSlots press release that he’s winning, too:
“BetMGM is the ultimate real money gaming destination for us true slots lovers.
“Partnering with the King of Casinos means I get to bring the top platform with the newest and greatest games to the BCSlots universe. I cannot wait for our fans and players to see what we are building together.”
Those who tune in to Christopher’s BetMGM online casino live streams will see titles they’re likely familiar with, including Bison Fury and MGM Grand Millions, a BetMGM spokesperson said.
