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Having acquired WynnBET’s license in February, Caesars has launched its new online casino platform, Horseshoe Online Casino, in Michigan.
Caesars acquired a license from the Sault Ste. Marie Tribe of Chippewa Indians, the owners and operators of Kewadin Casinos. This license granted Caesars access to the WynnBET Michigan Online Casino platform, allowing them to offer their online casino services in Michigan.
Under state regulations permitting dual iGaming brands, this launch will be Caesar’s second platform in Michigan. This addition complements Caesars Palace Online Casino, which debuted last year, and Caesars Sportsbook & Casino, allowing Caesars to diversify its online presence and tap into the thriving Michigan market.
Key takeaways
- Caesars launched Horseshoe online casino in Michigan, following its acquisition of WynnBET’s license in February.
- This marks Caesar’s second online casino platform in the state, complementing Caesar’s Palace.
- Following Michigan, Horseshoe is slated for expansion into Pennsylvania, New Jersey and West Virginia.
What should Michgan online casino players expect from Horseshoe?
WynnBet customers transitioning to Horseshoe Casino will automatically join the Caesars Rewards loyalty program to:
- Earn rewards and tier credits
- Unlock exclusive benefits
- Enhance gaming experience
Additional perks include:
- Familiar game selection
- New progressive jackpots
- Exclusive Caesars titles
Caesars’ (NASDAQ: CZR) online casino unified loyalty program empowers players to earn and redeem points effortlessly across its online, mobile, retail, and social platforms. This streamlined approach unlocks six loyalty tiers, offering rewards that include promotional bets, hotel discounts, and priority customer support.
As part of the responsible gaming guidelines, Horseshoe Casino requires players to be at least 21 years old and provide verification information, including date of birth and the last four digits of their Social Security number, to ensure age authenticity. Additionally, players must be physically located within a licensed state to participate.
Caesars expands US footprint with its digital ventures
Caesars is hitting the jackpot with digital endeavors. According to Caesars Entertainment’s Q2 2024 earnings, the online casino and sports betting platforms saw EBITDA drive up to $40 million, quadrupling last year’s numbers.
During a July investor update, Caesars CFO Eric Hession outlined Horseshoe’s potential to drive significant revenue growth in Michigan’s iGaming sector. Although Caesars Palace will maintain its market lead, Horseshoe’s contribution is expected to cause sustained growth.
Hession said: “I also would temper with the expectations. Horseshoe is a great brand, and we feel like it’s going to resonate with a lot of customers. But Caesars is even a better brand.
So I would expect the Horseshoe to perform very strongly, but I don’t think it will command the market share that Caesars has.”
According to a PlayMichigan report, the Caesars Palace MI online casino has averaged $11.4 million in monthly revenue through August. Meanwhile, Horseshoe aims to hit a more modest stride, with Caesars brass eyeing $5 million monthly as a respectable benchmark.
Following its successful Michigan debut, Horseshoe is set to broaden its reach across the US. Upcoming market entries include:
- Pennsylvania
- New Jersey
- West Virginia
Although, at the moment, it is unknown to the public what specific date this will occur.
