After the contract extension, Scientific Games and the Delaware Lottery announced the launch of an all-new player loyalty program and mobile app.
The Delaware Lottery Players Club combines the previous players club with a new loyalty program. It is part of the Scientific Games Enhanced Partnership scheme and offers:
- One go-to place for new bonuses
- More services
- New, achievement-based ways to win cash and prizes
The agreement marks the Lottery’s 24th app development.
Delaware Lottery upgrades its entire tech ecosystem
The new mobile app and player loyalty program are the main components of the Scientific Games Enhanced Partnership program’s premier digital engagement services.
The Delaware Lottery recently prolonged its contract with Scientific Games to modernize the Lottery’s entire tech ecosystem across the following segments:
- Instant, draw and Keno games
- Sports betting
- Video lottery
- Player loyalty
Moreover, Scientific Games provides:
- Retail point-of-sale
- Retailer business intelligence
- The technology powering the SGEP instant game management program
Senior Vice President of Digital Solutions for Scientific Games, Amy Bergette, said in a Scientific Games news release:
“We are excited to modernize the Delaware Lottery’s loyalty program and mobile app with a new and improved solution that enhances the player experience. We are continually innovating digital solutions to ensure lottery players can easily and conveniently engage with the Lottery, its games, and so many ways to be entertained and win cash and prizes.”
In August, the Delaware Lottery selected Rush Street Interactive to be its new online lottery partner and provide services for five years.
How does the Delaware Lottery Players Club work?
Scientific Games’ achievement-based loyalty program allows players to:
- Earn points for every ticket entered
- Receive points when any achievement is completed
- Players can also earn points for completing in-program challenges
With the Delaware Lottery Players Club, players can redeem points earned for drawing entries to win bonus cash and other prizes.
The mobile app features a biometric log-in system to secure players’ data. Players can use the app to find lottery retailers, check tickets, view winning numbers, create digital play slips, enter tickets to earn points and redeem points.
Helene Keeley, Director of the Delaware Lottery, said:
“We value our loyal players, and we want to offer them the best rewards program available through the convenience of a one-stop mobile app… As part of our overall tech modernization initiative, we’re strengthening our players’ connection to the Delaware Lottery and helping support proceeds for vital programs and services in our state.”
In the last decade, the company’s products helped drive a 5.6% compound annual growth rate for the Delaware Lottery. It ranked among the Top 25 lotteries in the world for total per capita sales.