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New Jersey is already taking legal mobile sports bets. Get in on the action with a DraftKings Sportsbook account.
Regional casino operator Delaware North is the latest group to announce plans to add sports betting to its casinos.
Delaware North is partnering with Miomni Gaming, providing turnkey retail and mobile sports wagering services.
Brian Hansberry, president of Delaware North’s gaming business commented:
“In working with Miomni, a recognized expert firm on the technology side, Delaware North is uniquely positioned to become a leader in the emerging sports wagering sector in the United States.”
Initial plans are to launch sportsbooks and online sports wagering at Delaware North’s two West Virginia casinos, Wheeling Island Hotel-Casino-Racetrack and Mardi Gras Casino & Resort.
West Virginia is the latest state to have introduced state-regulated sports betting after the Supreme Court overturned PASPA in May.
A multi-state partnership for Delaware North
According to the partnership agreement, Miomni will be the exclusive sportsbook platform and technology provider for Delaware North.
Additionally, the partnership will extend to properties wherever sports betting is or becomes legal. Both companies also see an opportunity in providing other operators with their “turnkey sportsbook technology solution.”
Currently, Delaware North is present in casinos in Arizona, New York, Illinois, Ohio, West Virginia and Arkansas. Of these, only West Virginia allows sports betting. After the mid-term elections, expect other states to introduce their own legislation.
As a group, Delaware has a much larger footprint:
“We are a hospitality conglomerate with business operations in nearly 40 states. We have extensive regulated gaming expertise and experience, both through our own holdings and as a business-to-business services provider for our partners.”
Delaware North casinos
- Apache Greyhound Park, Apache Junction, Arizona
- Daytona Beach Racing & Card Club, Daytona Beach, Florida
- Finger Lakes Gaming & Racetrack, Farmington, New York
- Hamburg Gaming, Hamburg, New York
- Jumer’s Casino & Hotel, Rock Island, Illinois
- Mardi Gras Casino & Resort, Nitro, West Virginia
- Miami Valley Gaming, Lebanon, Ohio
- Orange City Racing & Card Club, Orange City, Florida
- Southland Gaming & Racing, West Memphis, Arkansas
- Wheeling Island Hotel-Casino-Racetrack, Wheeling, West Virginia
Miomni powers the Caesars mobile app in Nevada
This isn’t Miomni’s first partnership. When Caesars was looking for an online partner to launch its mobile sports betting app in Nevada, it chose Miomni.
Miomni received its technology provider license in Nevada in 2014 and launched the Caesars app in late 2017.
Since then, Caesars has announced a strategic partnership with Scientific Games. Under that deal, Scientific Games will be its technology partner. The two have already launched sports betting in New Jersey and Mississippi.
Delaware North’s partnership is a strong vote of confidence in Miomni at a critical time. In fact, this deal will give Miomni substantial scope for future expansion.
Miomni is a B2B company, and Delaware North is a turnkey B2B online social casino provider for several leading US casino operators.
Luisa Woods, Delaware North’s VP of marketing for its gaming division, explained:
“The partnership with Miomni will allow us to serve a new market of casino operators anxious to benefit from gaming expansion cost-efficiently, while increasing the visibility of their brand, deepening their customer relationships and enhancing the quality of their service offerings.”
It joins recent casino and gaming technology partnerships
The last few months have seen a slew of foreign and domestic gaming technology companies partnering with casinos.
One of the most interesting was a deal between William Hill and IGT for a multi-year agreement to offer US lotteries “a full-service solution for sports betting.”
William Hill also struck a deal with Eldorado Resorts which gives it the potential to operate sports betting in 13 states.
Delware’s smart deal with Miomni falls into the same category—a major business expansion across multiple states.
