EveryMatrix And Caesars Partner To Offer New Online Casino Content In NJ

Written By J.R. Duren on November 30, 2023
Online Casino Illustration With New Jersey State

EveryMatrix is making moves in the US online casino market. The Malta-based provider of online casino games has signed its second major iGaming deal in the past two months.

This week EveryMatrix announced it’s tying the proverbial knot with Caesars Digital to bring the operator a vast library of in-house and aggregated casino-style games. The partnership gives EveryMatrix access to Caesars’ customer base in the New Jersey online casino market.

EveryMatrix Americas President Eric Nyman characterized the Caesars deal as an expansion milestone in an EveryMatrix press release:

“Caesars is one of the most iconic brands in the US and we are very excited to bring our unique games and aggregation capabilities onboard with them enabling them to elevate their already strong momentum in iGaming.”

EveryMatrix is working hard to have a strong US presence

The partnership EveryMatrix signed with Caesars is typical of the deals it has in New Jersey, Michigan, and West Virginia. An online casino operator like Caesars wants fresh content to keep its customers happy, and EveryMatrix steps in to provide a combination of its games as well as an aggregated collection of games from other studios.

“We are thrilled to add a new collection of popular titles to the growing iGaming portfolio we have across our platforms,” Caesars Digital Senior Vice President Matthew Sunderland said. “This partnership with EveryMatrix brings exciting games online for players in multiple jurisdictions, something we know they’re interested in seeing more of going forward.”

With the Caesars Digital deal in place in New Jersey, EveryMatrix has now landed two formidable partners in the past two months. In October, it announced a contract with betParx, in which it would provide real-money online slots in betParx’s New Jersey, Michigan, and Pennsylvania markets.

Earlier this year, EveryMatrix received a license to operate in Connecticut. It was just over one year ago that EveryMatrix launched in New Jersey through a collaboration with BetMGM.

Caesars Digital offers two online gambling apps

Caesars Digital’s EveryMatrix deal is relatively mundane news for Caesars considering the massive changes it made to its online casino platform.

Before this summer, the company offered its online casino and sportsbook in a unified app. In 2022, the company announced it wanted to build a standalone platform for its online casino.

And, in August, that goal became a reality when the Caesars Palace Online Casino app launched in Michigan, New Jersey, Pennsylvania and West Virginia.

The launch brought more than just a slots-focused standalone iGaming app. Caesars Palace Online Casino also offered twice the game titles it had before striking out on its own.

Photo by PlayUSA
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J.R. Duren

J.R. Duren has covered the gambling beats for more than a dozen states for Catena Media since 2015. His past reporting experience includes two years at the Villages Daily Sun, and he is a first-place winner at the Florida Press Club Excellence in Journalism Contest.

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