To say that EveryMatrix has been busy in the US market over the past year is an understatement.
The UK-based gaming company announced this week that slots content from its SlotsMatrix division is now live through DraftKings in New Jersey, the latest news in the company’s ongoing expansion in the American market.
“Integrating our content with market leaders DraftKings is a significant milestone for our US business and we’re delighted to be working with the team there,” EveryMatrix Americas President Erik Nyman said in a press release. “We are very excited about this strategic partnership and collaboration across North America.”
EveryMatrix entered the New Jersey market for the first time in October when it inked a deal with BetMGM online casino.
What the DraftKings New Jersey deal means for EveryMatrix
New Jersey is one of six states in the country that offers online casinos. Additionally, New Jersey online casinos are among the top three in the nation for handle and revenue.
Here’s a quick look at New Jersey’s online casino revenue numbers for April, compared to the other five states that offer iGaming:
|April 2023 Revenue
EveryMatrix now has a chance to generate even more revenue in one of the most lucrative online markets in the country. Additionally, EveryMatrix gets the benefit of considerable brand recognition with DraftKings.
As far as which slots titles it will provide to DraftKings, EveryMatrix said its new partner will have access to “the world’s largest library of iGaming content.”
Through SlotMatrix, EveryMatrix offers popular titles like Armadillo Goes West and Fortune Dragon Queen Exotic Wilds. It also provides celebrity-endorsed games such as John Daly Spin It and Win It, and The Lioness, a game that features UFC fighter Amanda Nunes.
The biggest moves EveryMatrix has made in the past year
The news of EveryMatrix’s partnership with DraftKings comes on the heels of a series of important growth steps for the company over the past year:
- March 2023: The company announces it has received a license to provide online casino games in Connecticut.
- March 2023: EveryMatrix signs a deal with betPARX to provide its slots games in Pennsylvania, the leading online casino market in the country.
- December 2022: The company gets a license to provide its slot titles to online casinos in Michigan.
- October 2022: BetMGM’s New Jersey online casino welcomes EveryMatrix titles into its library
Additionally, in May 2022, the company secured a license to offer titles in the West Virginia online casino market.