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The US and European gaming markets have been spiraling with partnerships from top operators and developing ones.
This leads us to the recent collaboration between B2B online gambling technology provider EveryMatrix and sports betting monitoring company US Integrity.
EveryMatrix to provide sports betting odds services for US Integrity
With this partnership, announced last week, EveryMatrix will deploy its odds and market aggregation services to US Integrity. This venture will be carried out by EveryMatrix, using its OddsMatrix data feeds and sports data API solutions, according to a news release.
Thus far, OddsMatrix has managed to stage itself as one of the most reliable data solutions within the sports betting industry, rendering help to platform providers and bookmakers by broadening their betting portfolio and providing real-time “betting odds, scores, and settlement.”
In the EveryMatrix release, President Erik Nyman expressed his delight about the new alliance and revealed he’s confident that it will yield good results:
“We are thrilled to partner with US Integrity and provide our world-class data feed product to the integrity monitoring leader in the US market. Since our inception, EveryMatrix has focused on product excellence and modularity to fit customers’ specific needs. Our data feeds are used by operators globally, most commonly as an add-on to successful sportsbooks.
“We are very proud to continue to innovate and deploy our data feeds for monitoring purposes as it further demonstrates EveryMatrix’s vast capabilities and desire to build a safer iGaming and sports betting community.”
Matthew Holt, US Integrity CEO and co-founder, said:
“The OddsMatrix data feed product will help assist our monitoring efforts across regulated sports wagering markets. We’re pleased to collaborate with another data supplier that is committed to combatting betting-related fraud and corruption.”
US Integrity focuses on fighting against illegality within the betting industry. It also aims to provide safer betting measures. So, the technology sports betting monitoring company will be able to use the information provided to prevent illegal betting operations throughout North America.
With these tools from EveryMatrix at its disposal, it will use the data to provide these services to:
- Sportsbook operators
- Collegiate sports properties
- State regulators and professionals
Recently, US Integrity formed a partnership with the NCAA’s Big 12 Conference.
EveryMatrix is present in most US online casino states and expanding
EveryMatrix is quickly rising and is operational in several online gambling markets through licenses and partnership deals. A few of the most recent markets to issue it an operating license are:
- New Jersey
- Michigan
- West Virginia
- Ontario in Canada
- Connecticut
Given the ongoing regulatory process, Pennsylvania will soon be added to this list. Meanwhile, recent partnerships that the European operator has engaged in include:
- CasinoEngine in September
- Kindred in August
- WynnBet’s online brand in New Jersey in July
- BetPARX online casino in March
