FireKeepers Casino Hotel signed a new partnership with US Integrity (USI).
Michigan casino in Battle Creek will continue using USI’s integrity monitoring services through its proprietary dashboard.
FireKeepers continues to see ‘solid growth’ in sports betting
FireKeepers Casino has been working with US Integrity since 2022. The gaming venue launched Dacey’s Sportsbook in June 2020 on the casino’s main floor. In addition to adding the retail sportsbook, FireKeepers Casino Hotel also launched a mobile sportsbook and an online casino in Michigan in July 2021.
FireKeepers Casino Hotel currently offers:
- 2,900 slot machines
- 63 table games (including blackjack, roulette and baccarat)
- 26-table poker room
The venue also features 446 rooms, an event center and various food and beverage outlets.
Jim Wise, vice president of marketing & sports/online gaming at FireKeepers Casino Hotel, said in a news release:
“We are very excited to be working with US Integrity as we have continued to see solid growth in sports betting, both on-premises and digitally. Having USI as a partner ensures the safest bets for our guests, as we have the ability to identify potentially suspicious wagering activity in real time.”
USI continues to assist with the protection of FireKeepers’ sports betting platform
USI conducts analysis across dozens of data sets to proactively identify irregular contest-level, officiating and wagering patterns. As mentioned, USI will continue to provide integrity monitoring services via its proprietary dashboard to FireKeepers Casino Hotel.
Matthew Holt, USI’s CEO and co-founder, said:
“US Integrity is proud to partner with FireKeepers Casino Hotel and assist with the protection of their sports betting platform. USI’s mission is to provide conflict-free, best-in-class insights and compliance solutions to our clients.
“We are looking forward to working with the outstanding team at FireKeepers Casino Hotel. Their commitment to fair and safe sports wagering aligns with the integrity standards USI aims to uphold throughout the legalized sports-betting market.”
