Flutter Rebrands PokerStars VR To Vegas Infinite Ahead Of 5th Anniversary

Written By J.R. Duren on September 12, 2023
PokerStars Presents Vegas Infinite Promo Image with Flutter Entertainment logo

Flutter Entertainment, which owns well-known gambling companies such as Betfair, FanDuel, and PokerStars, announced it has rebranded its virtual-reality PokerStars VR game ahead of the game’s fifth anniversary.

The game is now called Vegas Infinite, and, according to a Flutter press release, the VR world includes a brand-new cityscape.

PokerStars Director of VR & Innovation James O-Reilly said in the press release on Flutter’s website:

“As we approach our fifth anniversary, it’s incredible to think how far our game has come. From a cutting-edge experiment in applying virtual reality to the poker table, we’ve grown to become a living entertainment destination with a full suite of games and experiences played in otherworldly environments that are home to an avid community of players.”

PokerStars’ growth in the VR gaming world

When PokerStars VR launched in 2018, it presented a relatively new way to play free poker. Players could don virtual reality headsets and sit at lifelike tables to play against characters in the VR world.

Over the years, the Flutter team took what was a poker-focused game and expanded it to include:

  • Blackjack
  • Roulette
  • Slots
  • Craps
  • Rocket Rush (a VR space game)

As for poker-specific improvements, the Flutter team added Spin & Go poker, as well as the Metaverse Poker Tour.

Additionally, the virtual world Flutter created includes personal suites, dressing rooms, a VIP-exclusive casino, and a rooftop lounge area available to subscribers.

“Today, we’re much more than poker and much more than VR,” O’Reilly said in the Flutter press release. “Vegas Infinite is where we’re taking our players next and there’s lots more in store.”

Vegas Infinite is now available on new VR platforms

Along with the rebranding announcement, Flutter added Vegas Infinite to Stream VR and Meta Quest VR so that players without headsets can play the game.

Responsible gambling options available for VR players

Though Vegas Infinite is a free-to-play gambling world, there is a danger of addiction.

As such, the platform includes several safety tools, such as voluntary timeouts, spending limits, and player reports.

Flutter’s US growth is paying off

This past month, during Flutter’s first-half earnings call they announced its US operations increased revenue by 63%, making it the fastest-growing division in the company.

Flutter’s presence in the new sports betting markets in Ohio and Maryland certainly helped US revenue. Additionally, the company’s shareholders approved in April a plan to list Flutter on the US stock exchange.

If that happens, it will certainly boost Flutter’s US profile and, presumably, continue its healthy growth in the United States.

Photo by Flutter Entertainment; illustrated by PlayUSA
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J.R. Duren

J.R. Duren has covered the gambling beats for more than a dozen states for Catena Media since 2015. His past reporting experience includes two years at the Villages Daily Sun, and he is a first-place winner at the Florida Press Club Excellence in Journalism Contest.

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