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In a move set to ripple through the gaming industry, Gaming Realms and Caesars Entertainment (NASDAQ: CZR) have expanded their partnership with the launch of Caesars Blackjack X-Change. This new title could raise the bar for mobile gaming and position both parties as industry leaders.
The new blackjack game is now live on Caesars Palace Online Casino and Caesars Sportsbook & Casino in New Jersey, Michigan and Ontario.
In a news release, Caesars Digital‘s senior vice president and chief iGaming officer, Matt Sunderland said that the partnership will deliver the “exciting custom game content we aim to bring to our players on a regular basis.”
“Our partnership with Gaming Realms has continued to deliver innovative concepts and new titles for our players. This exclusive title is a fun spin on the classic live casino game beloved by many players that offers a fresh and engaging experience.”
Key takeaways
- In an online casino content deal, Gaming Realms and Caesars Entertainment have deepened their collaboration with the launch of Caesars Blackjack X-Change.
- The game will launch in New Jersey, Michigan and Ontario.
- Caesars Blackjack X-Change is now live on Caesars Palace Online Casino and Caesars Sportsbook & Casino in the rollout jurisdictions.
What to expect from Caesars Blackjack X-Change
Following the smash hit, Caesars Palace Slingo, which launched in Pennsylvania, New Jersey, Michigan and Ontario in September, the latest collaboration, Caesars Blackjack X-Change, could be a game-changer, said Gareth Scott, chief commercial officer at Gaming Realms.
“Building on the success of last year’s exclusive game, Caesars Blackjack X-Change is a natural progression in our ongoing collaboration and underscores the popularity of our titles with the operator.”
Some other features players can expect from this online blackjack title also include:
- Refreshed aesthetics inspired by the Las Vegas strip
- Gaming Realms’ proven Blackjack X-Change gameplay
- Authentic Caesars branding
Gaming Realms takes a tailored approach to content, according to the news release. The nuances of local markets and operator needs have forged partnerships with MrQ, Superbet and Sky Betting & Gaming.
“Our partnership with Caesars continues to be a resounding success, with players demonstrating a natural affinity for the strategic depth and variety offered by our portfolio,” Scott said in the release.
Caesars partnership boosts Gaming Realms’ North American presence
Gaming Realms kicked off the second half of 2024 on a high note, unveiling Q1 financials that showcased a 51% increase in profit before tax.
The driving force? A 28% jump in content licensing revenue. This momentum will continue with strategic partnerships like Caesars Entertainment, solidifying Gaming Realms’ foothold in North America.
The Caesar online platform, on the other hand, has been a juncture for most operators trying to showcase their products to a larger audience. Evidence is in the handful of partnerships Caesars has made without break.
Only this month, Wazdan struck an online slot deal with Caesars for a Michigan market.
Thus far, this has been reflective in their financial report. Caesars’ online casino and sports betting division shattered expectations in Q2, showing 264% EBITDA increase to $40 million. This leap from $11 million in the same period last year signifies the division’s explosive growth and Caesars’ strategic dominance in the digital gaming space.
