Bet365 and Inspired Entertainment have announced the expansion of their existing partnership.
Inspired Entertainment provides B2B gaming content, technology, hardware and services. It is also a longtime partner of a premier online casino and sports betting operator.
Key takeaways
- The agreement extension marks the second US online casino market launch for Inspired’s content in just two months following its New Jersey debut.
- With this addition, bet365 Casino will offer a diverse selection of online casino games to players in both Pennsylvania and New Jersey.
- Last week, bet365 officially went live in Pennsylvania, launching an online casino and a sportsbook. To strengthen its position, the operator has already inked a deal with some of the leading software suppliers in the state.
Bet365 to deliver premium online casino content in Pennsylvania
A few days after the launch in Pennsylvania, bet365 announced a contract with White Hat Studios in the Keystone State. As a spokesperson at bet365 explained last week, supplying players with the “most entertaining” sportsbook and online casino offering is essential to the company’s “continued long-term growth strategy” in the US.
Now that the US operator has extended its partnership with Inspired, bet 365 Casino will offer Pennsylvania players a more diverse selection of online casino games.
In a news release, bet365 said: “We’re thrilled to be expanding our partnership with Inspired, in a milestone announcement for bet365.
The partnership marks a significant advancement in our US expansion, showcasing our commitment to providing the most innovative and engaging gaming experience.”
Inspired will power bet365 with its most recent products, including licensed virtual sports games.
Inspired also improves its North American market launch
The expansion of its iGaming partnership with bet365 in Pennsylvania marks Inspired’s second North American launch in two months, following its recent rollout in New Jersey.
As Brooks Pierce, president and CEO at Inspired (NASDAQ: INSE) commented: “Our goal is to deliver high-quality content that meets the evolving needs of players in North America.” Pierce continued:
“bet365 knows what its customers want and we’re confident that we can drive growth and provide an exceptional gaming experience for bet365’s Pennsylvania customers.”
As the press release further states, the expanded partnership solidifies Inspired’s position as a “leading provider of gaming solutions” in North America. It also demonstrates its commitment to delivering innovative and engaging content to regional players.