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It might seem as though virtual gaming is gaining ground.
Inspired Entertainment has announced bringing its virtual sports portfolio to Scientific Games’ online lottery customers.
In a news release, Scientific Games VP of Digital Games Steve Hickson said the company is optimistic about the potential benefits of this partnership for their customers:
“We’re pleased to welcome Inspired into our digital content distribution SG Content Hub Partner Program and further expand our relationship.
Their roster of diverse and unique digital sports experiences will be of huge interest to our lottery customers.”
Key takeaways
- Inspired Entertainment will offer its virtual sports portfolio to Scientific Games’ iLottery customers.
- This partnership, announced this week, is part of Inspired’s broader strategy to expand in the US online lottery market.
- By incorporating Inspired’s virtual sports into its SG Content Hub Partner Program, Scientific Games continues to strengthen its digital offerings.
What is Inspired Entertainment bringing to Scientific Games?
Leveraging two decades of technological innovation, Inspired will provide a vast library of virtual sports, accessible 24/7 to Scientific Games’ players. Its platform delivers a large option of quick-fire, 90-second games that closely mimic real-life sports, ensuring entertainment and excitement around the clock.
Through this partnership with Inspired, Scientific Games will also provide sports betting solutions to its lottery customers across the globe.
Brooks Pierce, president and chief executive officer of Inspired Entertainment (NASDAQ: INSE), added that Inspired aims to introduce virtual sports to iLottery players globally:
“Joining the SG Content Hub was a strategic step forward in our overall game plan to broaden the global reach of our exciting virtual sports content. We’re thrilled to bring the virtual sports experience to iLottery players globally through this partnership.”
Scientific Games expands online lottery reach with partnerships
Besides the recent MGM Bonus City hybrid dealer game deal that sprang up between Inspired and BetMGM Casino in Michigan, Inspired Gaming in May partnered with Rush Street Interactive for a virtual sports deal in New Jersey.
Scientific Games recently doubled on its expansion measure of its SG Content Hub Partner Program, including a partnership with Kentucky-based studio EQL Games.
The retail and digital games provider is responsible for online lottery solutions, providing games, technology, and services to 150 lotteries across 50 countries. As a digital pioneer, the company offers engaging games, powerful analytics, and innovative platforms including CRM, loyalty, and mobile apps.
