The Kentucky Lottery has announced a 10-year extension of its partnership with Scientific Games. Scientific Games will continue to manage the lottery’s scratch-off games.
Scientific Games President of Americas and Global Instant Products John Schulz highlighted the partnership’s impact in a news release:
“The Kentucky Lottery has always taken an innovative, collaborative approach to growing its Scratch-Off product category.”
Key takeaways
- The Kentucky Lottery extends its partnership with Scientific Games for another 10 years.
- Scientific Games’ Enhanced Partnership Program (SGEP) yields a 31% increase in weekly per capita sales for US lotteries.
- The 30-year partnership between Scientific Games and the Kentucky Lottery has generated $5 billion for scholarships and grants.
SGEP drives 31% increase in weekly sales for US lotteries
Having introduced the Kentucky Lottery to the Scientific Games Enhanced Partnership program (SGEP) in 2018, the state is now among the 20 top-performing lotteries in the US.
By employing advanced data analytics and patented technologies, SGEP betters the Kentucky Lottery’s Scratch Offs through portfolio management, game design, efficient logistics, and comprehensive retail sales and marketing support.
Lotteries utilizing SGEP in the fiscal year 2023-24 experienced a 31% increase in weekly per capita sales, exhibiting the program’s effectiveness in driving revenue and player satisfaction. Schulz continued, “Moving to the SGEP program was a very strategic business decision.
“Our partnership has proven to be highly successful, keeping the product pipeline flowing with exciting and innovative games to Kentucky Lottery retailers and players and protecting funding for scholarships for Kentucky students.”
A list of other US lotteries utilizing SGEP:
- Kansas Lottery
- Colorado Lottery
- Arizona Lottery
- Illinois Lottery
- Ohio Lottery
As one of the biggest US online lottery operators, Scientific Games doesn’t just stop at scratch-offs. It also brings licensed games to the Kentucky Lottery, such as the ELF-themed holiday games.
A 30-year legacy of success
For over three decades, Scientific Games and the Kentucky Lottery have worked together to support Kentucky communities. Since 1989, this collaboration has generated $5 billion for scholarships and grants.
The 10-year extension will continue to support students and families across Kentucky while also benefiting local retailers with commissions totaling $1.6 billion. Mary Harville, president and chief executive officer of the Kentucky Lottery, said:
“The Kentucky Lottery is always looking for new and exciting games to offer our players and retailers, and the Lottery’s continued partnership with Scientific Games will ensure we are doing just that.
“Creative and top-performing scratch-offs bring the players into retailers, which in turn helps the Kentucky Lottery increase our revenues each year. This allows us to fund the many scholarships for Kentucky’s students and families.”