Kindbridge, Kinectify Partner To Build A Sustainable Gambling Environment

Written By Katarina Vojvodic on June 28, 2023
Three Dice on A Gambling Table with Kinectify and Kindbridge logos

Kinectify, an anti-money laundering (AML) risk management company, announced a partnership with Kindbridge Behavioral Health (KBH).

KBH is a well-known organization that provides mental health treatment access for individuals struggling with gambling-related issues.

Kinectify serves gaming operators in the US and Canada. The collaboration aims to improve problem gambling technology for operators in both counties and promote a safer and more sustainable gambling environment.

Kinecitfy integrates Kindbridge’s treatment network platform

Kinectify is introducing an “all-in-one” responsible gambling (RG) platform that integrates with the company’s existing AML platform. It features dedicated workspaces for AML and RG teams, allowing them to perform:

  • Monitoring
  • Case management
  • Reporting
  • Player care tasks

Automated risk scoring and cooperation between AML and RG groups simplify widespread support for individuals affected by gambling harms.

The partnership also aims to enable faster and more efficient access to care for dealing with gambling-related challenges.

This integration will “connect the dots” between AML practices, problem gambling and direct treatment.

Providing access to trained providers is vital to creating safer gambling

Daniel Umfleet, CEO of Kindbridge, commented in a news release:

“Mapping out as many ways as possible for people with a gambling problem to gain access to a network of trained providers that understand what they are going through is key to creating a safer gambling environment and a sustainable industry.

By teaming up with Kinectify to gain behavioral insights from their world-class AML technologies and by helping them round out their RG Case Management software with the KBH treatment network implemented and easy to deploy, we can now start to connect the link from AML to gambling harms to direct care access faster than ever before.“

Joseph Martin, CEO of Kinectify, expressed enthusiasm about applying their expertise in transaction monitoring and case management to problem gaming. He said in a news release:

“Applying our learnings from developing the most sophisticated transaction monitoring and case management system in the industry to problem gaming is exciting.

We are thrilled to partner with Kindbridge, the first organization solely focused on building treatment infrastructure through telehealth. We look forward to testing a variety of treatment modalities on those that are more dangerously impacted from their gambling behavior and assisting states with solutions for treatment disparity gaps that exist due to a lack of trained resources in this field.”

Martin joined the board of directors of Kindbridge Research Institute, which focuses on creating effective treatment models for problem gambling support. Currently running several military programs in Colorado, KRI highlighted that Martin’s US Marines experience will bring “valuable resources and insights on problem gambling.”

Photo by PlayUSA
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Katarina Vojvodic

Katarina Vojvodic is a lead writer for PlayUSA who lives in Toronto. Vojvodic provides coverage of the US gambling industry with a focus on US online casinos. Previously, she covered Ontario’s online gambling industry for Vojvodic holds a master’s degree in journalism from the University of Belgrade. Outside working hours, she can be found near the water with her husband and their two kids.

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